The Republican National Committee appears poised to focus much of its energy for the next several months painting President Barack Obama as a hypocrite for running a negative 2012 campaign far from the high-minded rhetoric of his 2008 run.
"He’s campaigning using the very tactics he campaigned against four years ago," RNC communications director Sean Spicer wrote in a memo to be released Monday alongside a Web video. "There’s no more hope and change. It’s all fear and division from now till November,"
If successful, the committee's messaging could blunt Obama's attacks on former Massachusetts Gov. Mitt Romney (R). The RNC video contrasts Obama's blistering speech from last week to his words from four years ago.
Obama said Tuesday that the federal budget proposed by House Budget Chairman Paul Ryan (R-Wis.) and endorsed by Romney is "thinly-veiled social Darwinism" and "an attempt to impose a radical vision on our country."
In 2008, in a speech at the Democratic National Convention during which he accepted his party's nomination for the presidency, Obama said, "If you don't have a record to run on, then you paint your opponent as someone people should run from. You make a big election about small things."
Like many other Republicans, the RNC hopes to use the "small things" line to protect Romney from weapons that have proved potent against the former Massachusetts governor: sarcasm and mockery.
A separate background memo from the RNC catalogues various shots from Obama campaign officials on Twitter that suggest Romney is out of touch.
In his memo, Spicer said the RNC will be at least as unified around the theme of "broken promises and hypocrisy."
"In the coming months you will see us drive this message on all fronts--advertising, web videos, social media, mobile technology, rapid response, blog posts, opinion pieces, grassroots outreach, and more," he wrote.
Watch the RNC video below:
How will Trump’s administration impact you? Learn more