Reality TV star and now "Skinnygirl" entrepreneur Bethenny Frankel has already deluged the market with her Skinnygirl brand books, makeup, ponytail (yes, really) and those (controversial) Skinnygirl margaritas.
But now, you can get Skinnygirl even closer to your body with Frankel's new line of Skinnygirl Smoothers 'n' Shapers.
Launching in May 2012, the shapewear will be available at select Macy's stores, and for the line's "Real Woman" campaign, Frankel put a bunch of her real life besties -- i.e. her hair stylist, makeup artists and personal assistants -- in Skinnygirl shapewear and towering heels.
Frankel told People that she wants real women to experience the "confidence" shapewear brings:
“I created [my shapewear] for real women, so having the actual women in my life model my collection was the only truthful choice ... Everyone has a body part they’re not thrilled about, and the campaign gives women a firsthand look at how a little shapewear can give you the confidence to show it off and feel great while you’re doing it.”
Check out the "Real Woman" ad below, and see some pieces from Bethenny's shapewear line, available at Skinnygirlshapers.com. (Want another way to contribute to the great cause of body confidence? Post a nice comment about yourself on Stylelist and we'll donate $1 to Girls Inc.)
Scroll down for more photos.