04/11/2012 01:11 pm ET

Use Your Personal Quirks To Build A Professional Brand

I've been writing about sex for almost as long as I've been having it, starting with a college internship at the Boston Phoenix in 2003 (I was a late bloomer). Back then, I didn't expect to eventually settle into that niche so thoroughly. But here we are, nine years later, and I still write about sex for a living.

For the longest time, I operated as if my brand was split. When I first entered the professional realm, for example, I worked full-time at an academic book publisher. The sex writing, meanwhile, was a sorta-secret side hobby I did in my free time.

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