The jeans, tees and jewelry may come cheap at Forever 21, but the brand's new face is Free -- Charlotte Free, she of the streaky pink hair and "punky" look.

A relative newcomer to the modeling world, Free has gotten noticed for her hair and ridden to quick success. She's walked for Roksanda Ilincic, Vivienne Westwood Red Label and Marchesa, among others, and starred in campaigns for Pamela Love and Ermanno Scervino.

But we're thinking this new gig for Forever 21 might be her best yet, seeing how fit she and the brand are for each other. Charlotte's got a fresh-faced image, for both her hair and newness on the scene, that nicely matches the fast-fashion retailer's unstuffy feel. Plus, at just 18 years old, Free could easily be a customer herself.

Check out the marriage of two bright young things in the lookbook and video below. Are you digging Charlotte Free for Forever 21?

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(Courtesy photo)