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Starbucks Refreshers Taste Test: Two Flavors Are Solid, One Is Like Four Loko

Posted: 04/11/2012 11:42 am Updated: 04/11/2012 1:44 pm

Starbucks Refreshers

Starbucks, apparently under the impression that people don't associate its name closely enough with caffeine, has recently moved into the energy drink market, one of the fastest-growing segments in the food industry.

The company claims that its own entrant, Starbucks Refreshers, is differentiated from incumbents by its use of "green coffee extract" for caffeine. The extract is made from unroasted coffee beans, so Starbucks is calling it a "natural" source of caffeine that doesn't have coffee's trademark roasted flavor. As such, it can (theoretically) be combined with fruit juices and still taste good.

The $64,000 question, of course, is, "Do the drinks actually taste good?"

HuffPost Food conducted a tasting of all three flavors to find out. The product, in case you're inspired to buy, is currently available in a few grocery stores across the country. It should be rolling into Starbucks locations over the next few months; an employee at the branch nearest to HuffPost HQ said he expected to get a shipment in May or June.

Click through below to read the findings of our Starbucks Refreshers taste test:

Orange Melon
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Tasters generally liked this one, complimenting its relatively light taste and subtle flavor. One said that it "tastes more like peach than either orange or melon," though others disagreed, comparing it to an "Orange Julius" or "cantaloupe." The most common complaint was an artificial aftertaste. But one taster summed up the general consensus this way: "If I were driving at night, and feeling tired, I might drink it." It's not exactly a James Beard Award, but it's a fine endorsement.
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Starbucks, apparently under the impression that people don't associate its name closely enough with caffeine, has recently moved into the energy drink market, one of the fastest-growing segments in th...
Starbucks, apparently under the impression that people don't associate its name closely enough with caffeine, has recently moved into the energy drink market, one of the fastest-growing segments in th...
Filed by Joe Satran  | 
 
 
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02:48 PM on 07/09/2012
they actually aren't so bad. They DEFINITELY give you a boost of energy though, so if you're sensitive to caffeine or anything, be prepared for that. My co-worker and I each had one during our closing shift. We have never moved faster nor talked as much as we did that night, haha. It's great for those of us who don't like coffee or soda =)
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HUFFPOST SUPER USER
RealityMyFriend
01:35 AM on 04/24/2012
They taste good, better for you than soda, price is a little high. My new pick-me-up.
03:12 PM on 03/14/2013
I know this is a late response, I was just googling what others thought of the flavors. They're not that expensive. You can get 1 for 2$ or 2 for 3$, for 12 fl oz. cans. Comparing with Red Bull which is 3$ for one can, I don't think the price is exceptionally high, especially when we're comparing to a market leader. The annoying thing with these is finding them. Some 7-11s carry them and the ones that do tend to run out semi-quick.
01:42 PM on 04/20/2012
I LOVE THEIR ENERGY DRINKS!!! THEY ARE DELICIOUS! Just like their Coffee!!
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03:19 AM on 04/12/2012
I'm hoping they are giving away them at San Francisco Pride this year as a sponsor!
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PrincessPinkPony
I talk like this 'cause I can back it up.
10:41 PM on 04/11/2012
I hope the energy drinks taste better than their coffee.
HUFFPOST SUPER USER
samuraifrog37
Chicago Uptown
06:42 PM on 04/11/2012
Energy drinks are garbage and I wonder if the age groups for the most part that drink this junk ( teens, 20 and 30 somethings ) really need a jolt to begin with? I never go out of my way looking for Starbucks coffee nor drink these kinds of drinks...you might laugh but; McDonalds has great coffee, any size 1.00 and you drive through and done...on the other hand I wouldn't touch McDonalds food if they paid me...
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HUFFPOST SUPER USER
O K Ali
Wash your hands, seriously.
05:26 PM on 04/11/2012
Expensive?
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HUFFPOST SUPER USER
TaxpayingVoter
Support Marriage Equality
12:47 AM on 04/12/2012
It's Starbucks. DUH...lol
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HUFFPOST SUPER USER
HowlingVoyager
The only vice that cannot be forgiven is hypocrisy
02:57 PM on 04/11/2012
Given the ingredients that make an energy a powerhouse and actually work, there is really no way to make them taste good. You can make them taste less 'bad' but good? Don't think so.

My two cents: when I need a jolt, Full Throttle plain citrus is the least offensive of the lot.
02:40 AM on 08/02/2012
Do yourself a favor and try NOS Energy Drink's Citrus flavor. It is without a doubt THE greatest Citrus energy drink BAR NONE! A 16 oz can has the caffeine equivalent of 3 Full Throttles and tastes exactly like Sprite with ZERO bitter caffeine aftertaste.

You'll thank me. Repeatedly.
02:38 PM on 04/11/2012
I think they are delicious! Especially the strawberry lemonade.
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HUFFPOST SUPER USER
sacmom3
ENOUGH! Remember the children of Sandy Hook
02:03 PM on 04/11/2012
Who drinks energy drinks for the taste?
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HUFFPOST SUPER USER
Karl Wilder
Chef Stirring The Pot Harlem
12:44 PM on 04/11/2012
They all sound pretty nasty.