Pizza Sales Are Rising In The U.S., New Data Shows

An 'artisan' pizza from Domino's.

More Americans than ever are eating pizza, according to data from consumer research firm Technomic. A full 41 percent of respondents to a Technomic survey said that they now eat pizza at least once a week, up from 26 percent two years ago.

Tiffany Hsu of the LA Times attributes the change to increased variety in the pizza sphere. The quality of frozen pizzas has improved somewhat in recent years, and customers have been enthusiastic about take-and-bake options from both supermarkets and specialty pizza chains.

Moreover, major chains, which were said to be ailing just over a year ago, have made great strides in innovation, making an effort to appeal to new customers on the high end and the low. They've also employed some clever marketing tactics to spread the word about these new offerings.

Pizza's become such a big cultural trend, someone should start a museum dedicated to it! A pizza museum. Oh wait.

Also on HuffPost:

Comments

[farmilyman]

03:12 AM on 04/16/2012

Pizza in reality is very expensive since the wheat used to make it causes a host of serious health problems.

http://holdthetoast.com/content/review-wheat-belly-dr-william-davis

[OtayPanky]

07:09 PM on 04/15/2012

Pizza is great for Meatless Mondays.

Pepperoni is my fav!

[elcerritan]

08:53 PM on 04/15/2012

Pepperoni is especially good on Meatless Mondays.

[OtayPanky]

09:39 PM on 04/15/2012

Absolutely!

It's the old truth that forbidden fruit has the sweetest taste.

I'm so grateful for all the Kathy Frestons of the world for creating some new taboos. The old one had gone stale.

[dispagi]

05:43 PM on 04/13/2012

Our favorite pizza is hand tossed dough, sauce, no cheese (to allow for the full appreciation of the ingredients) pineapple, artichoke, whole roasted garlic and sliced tomatoes. Plus a touch of crushed red pepper for some zing.

[TSOCANUCK]

04:43 PM on 04/13/2012

pizza must be cooked in a wood burning oven or its not pizza

[knowcomment]

01:40 PM on 04/13/2012

Worked for a few weeks at a MickeyD's. Still laugh when I recall the managers there talking about pizza being a passing fad, and a “kids food.” Guess pink slime advertised by a clown is for grown-ups.

[knowcomment]

01:22 PM on 04/13/2012

Representing with a Domino's "pizza" is like including a pic of the plastic food they put in display cases.

[elcerritan]

08:54 PM on 04/15/2012

Except that's probably the kind of pizza most people are eating.

[bestlol]

11:14 AM on 04/13/2012

Of course sales are rising, how else would we defend the one thing were we Americans still excel at i.e having the most obese population in the western world. Butter that bacon!

[knowcomment]

01:24 PM on 04/13/2012

Pretty sure we're still #1 in armaments.

[bestlol]

04:01 PM on 04/13/2012

I stand corrected.

[elcerritan]

08:56 PM on 04/15/2012

Believe me, butter and bacon aren't the reason for the obesity epidemic. Read "Why We Get Fat, And What We Can Do About It" by Gary Taubes.

[bestlol]

05:02 PM on 04/18/2012

Overconsumption combined with a general lack of exercise is partly to blame, regardless of whether it's fatty foods or carbs.
Though "butter your bacon" was meant as a Simpson s spoof: http://www.youtube.com/watch?v=5Ikh0nu7HeQ (awful quality) ^^

[thebarbecuemast]

09:14 AM on 04/13/2012

as long as they don't consider the chain pizza s pizza. only data shoild be from mom and pop pizzerias. the other type is as tasty as cardboard

[jrduguay]

09:10 AM on 04/13/2012

tisk tisk tisk. Should have been: Pizza Getting a Bigger Slice of the Pie With American Eaters.

[elcerritan]

08:58 PM on 04/15/2012

Too witty for the lame headline writers here. Given this site's track record, we're lucky they didn't illustrate the article with a photo of APPLE pie.

[Ichigo Kurosaki]

09:07 AM on 04/13/2012

I eat about one a week.

DiGiorno makes a pretty good frozen pizza.

I usually make my own. Prego has a decent sauce.

[knowcomment]

01:26 PM on 04/13/2012

Frozen pizza has come a long way. I remember when Jeno's was about the only thing available.

[forkuu]

08:23 AM on 04/13/2012

there is nothing like pizza just hearing the word makes me want some

[mad as heck]

08:20 AM on 04/13/2012

No mystery here. It's a quick one-dish meal that is relatively inexpensive and tastes great. Try Home Run Inn for frozen pizza. Beats a fresh one from Papa John's any day.

[SweetLemonPie]

08:18 AM on 04/13/2012

Population growth may be a factor.

[theXepicXturtle]

07:39 AM on 04/13/2012

Isn't pizza....a vegetable now?

[LeftForTheDay]

07:31 AM on 04/13/2012

Someone poll tracks how much pizza people eat? It's up a certain percentage from 2 years ago?

Okay, let's say there is a business purpose for it, why is this a story on HP?

[CorpTreason]

10:07 PM on 04/15/2012

Because it is entertaining. I truly marvel at all you people who keep complaining that the HuffPost includes stories that are just for fun along with news stories. You would think by now you would get the intent of the site and either get with the program or start reading the Wall St. Journal online. Newsflash! This site is both for serious news articles and for infotainment. That's its niche. Either you want it or you don't, but please stop the childish whining.

[LeftForTheDay]

04:20 AM on 04/16/2012

Nah, I have a right to whine and I thoroughly enjoy doing so. I truly marvel at people that marvel at other people.