By Sarah Schmid
The scene at a recent happy hour hosted by Detroit Labs was bustling, especially considering that the only means of event promotion were flyers hastily taped to the doors in the Madison Building, where Detroit Labs is headquartered. About 50 people crowded into the upper bar—most of them young men—and discussed their latest projects and entrepreneurial endeavors.
I struck up a conversation with Dan Ward, the co-founder and vice-president of Detroit Labs. The company was formed in 2011 to build apps for a variety of clients. (Perhaps its highest-profile product is the Chevy Gametime app, an interactive interface released around the time of the Super Bowl.) Detroit Labs is approaching $30 million in revenue, has over a million downloads, and has more than 4,000 reviews in the iTunes App Store with an average rating of 4.5 or 5 stars.