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House Democrats Reserve $32 Million In Ad Time

House Democrats Airtime

HENRY C. JACKSON   04/18/12 03:59 PM ET  AP

WASHINGTON — House Democrats have reserved more than $32 million in ad time in districts across the country, giving an early sketch of the race for control of the House.

Broadly, the ad reservations show that House Democrats will try to regain control of the chamber in many of the same states President Barack Obama must win to get re-elected in November.

The Democratic Congressional Campaign Committee's reservation includes congressional districts in 14 states, heavily concentrated on presidential swing states. It includes more than $8 million in Florida, $3 million in Ohio and about $2 million in Colorado.

In total, 26 targeted seats are held by Republicans, seven by vulnerable Democrats and three seats are open. Democrats need 25 seats to take back the House.

Jennifer Crider, a spokeswoman for the House Democratic campaign committee, characterized the buy as "early" and "aggressive" and said it "puts House Republicans on notice. Democrats are on offense and positioned to win."

This is the earliest that the DCCC has reserved ad time in an election cycle.

Republicans called the buy a sign of desperation.

"The Democrats just pushed a $32 million panic button," said Andrea Bozek, spokeswoman for the National Republican Congressional Committee. "Already having to invest resources into defending members who supported President Obama's job-destroying policies isn't a good sign for (House Democratic leader) Nancy Pelosi's desire to get back into the speaker's chair."

The House Democratic ads would begin airing after Labor Day, when the fall campaign traditionally begins in earnest. The total amount spent and the districts being targeted could change, but the reservation is an early sign of the Democrats' election game plan.

Democrats said the reservation is for an initial wave of advertising and that spending would likely increase.

Notably, the ad buy announced Wednesday did not include time in California, where Democrats have high hopes of picking up seats in November. It also includes limited spending in Illinois, another state where Democrats see pick-up opportunities. Neither state is considered in play in the presidential race.

Democrats said one reason for the early ad reservation is the expectation that rates in hotly contested presidential states will soar in the fall as Obama, GOP nominee-in-waiting Mitt Romney and third-party groups flood the airwaves.

The buy offers the clearest indication yet of what Democrats see as their most plausible path to power.

The party believes it has good opportunities in Florida, where millions of dollars in ad time has been reserved in Orlando, Tampa, West Palm Beach, Tallahassee and Miami markets; Ohio; Pennsylvania, where $3.5 million alone has been set aside for a cluster of Philadelphia area house seats; and Nevada, where $1.8 million in ad time is being reserved for two House seats.

Many of the targeted members are freshmen closely aligned with the tea party movement, including Reps. Allen West, R-Fla., Bobby Schilling, R-Ill., and Scott Tipton, R-Colo. Among the veteran lawmakers is Rep. Steve King, R-Iowa, a staunch conservative who saw more Democrats and independents added to his district during redistricting. King faces a strong challenge from Christy Vilsack, the wife of Agriculture Secretary Tom Vilsack and a former first lady of Iowa.

The reserved air time also shows where Democrats think they'll play defense. Air time has been reserved in the districts of two veteran Iowa congressmen, Leonard Boswell and Dave Loebsack; Denver-area Rep. Ed Perlmutter, North Carolina Reps. Mike McIntyre and Larry Kissell and Pennsylvania Reps. Jason Altmire and Mark Critz.

The GOP has yet to announce any districts where it plans to spend money in the fall. The NRCC has about $27.1 million in the bank, compared to $22.8 million for the DCCC.

Earlier on HuffPost:

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WASHINGTON — House Democrats have reserved more than $32 million in ad time in districts across the country, giving an early sketch of the race for control of the House. Broadly, the ad reserva...
WASHINGTON — House Democrats have reserved more than $32 million in ad time in districts across the country, giving an early sketch of the race for control of the House. Broadly, the ad reserva...
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K August
Research Alec Exposed
05:29 AM on 04/19/2012
American Jobs Act - 1.9 Million jobs and the GOP said NO!

If you want to see jobs growth........Vote Democrat!

If you prefer to see one tax cut after another for corporations who have cut jobs even after 10 years of GW "jobs creator" tax cuts........ Do everyone a favor....Don't Vote at all!
01:48 PM on 04/19/2012
Yes, and the current President promised that unemployment would go under a certain percent if he was allowed to have the stim ulas. We can see that he is not to good with figures. Why would we trust him again?
HUFFPOST SUPER USER
sdesign
01:35 PM on 04/21/2012
Here's why. 1/3 of the stimulas money went to states for small business and economic
assistance. The fed would butt out and the states could do their best with the cash.
Many, chose to us the money to pay down their own debt, like Arizona - Brewer used most of her money to pay off debt to the private prison contractors. Point 2. NOTHING will succeed with a senate that has ONE objective, to halt any progress by this administration so Obama looks like a failure and the republicans can then take over the whole country.
11:15 PM on 04/21/2012
If he had "promised" unemployment under 9%, then you would be happy? Do you want a President or a psychic? Nostradomus is dead, plus he could not produce a birth certificate.
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K August
Research Alec Exposed
05:16 AM on 04/19/2012
Too funny.......the GOP calls it desperation but when the GOP outspend the Dem's by 2 to 1 or more in the 2010 primaries they were all giddy about their spending.
smo1111
President Obama - The greatest One
11:08 PM on 04/18/2012
Speaker Pelosi was the best Speaker of the House in United States history. The error of 2010 will be corrected in 2012!!!!
11:00 PM on 04/18/2012
Some posted comments I have seen are pretty funny.

In essence they are screaming..."It'll Never Work Dems".

IMO, those that scream the loudest are the ones that are most afraid.

IMO, "The Sleeper Has Awakened".
This user has chosen to opt out of the Badges program
09:46 PM on 04/18/2012
arent the super pacs in charge of that now??
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ClarkOHrepub
BO & Co have Gotta Go!
09:09 PM on 04/18/2012
LOL.....this is a joke...right?
Democrats are riding the coat tails of President who is by average american's standards failing them big time! They notice that Congress is a mess with a Senate that refuses to pass a budget the House passes! They notice that their incomes have either been eliminated through being laid off, or they have to worrk two jobs to come close to what they earned before he took office! So go ahead and believe what you will.....you are not who will elect the next President.
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HUFFPOST SUPER USER
johnblack53
Destroying conservative talking points one post at
09:58 PM on 04/18/2012
you are not who will elect the next President.....................................And who will? And please don't say anything foolish like the tea party.
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ClarkOHrepub
BO & Co have Gotta Go!
06:58 AM on 04/19/2012
I'm guessing here....but you were in the 'slow' class at school...right?
It will be I N D E P E N D E N T S . Is that perfectly clear now John?
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HUFFPOST SUPER USER
white mende man
Ask me if I care about your prejudice
02:16 AM on 04/19/2012
So why aren't the Republicans riding the coattails of W... as far as they are concerned they would rather W never existed. But America will never forger the 8 years of W's disastrous policies that nearly brought this great nation to her knees.
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HUFFPOST COMMUNITY MODERATOR
Dosadi
Political agnostic
08:54 PM on 04/18/2012
You have got to be kidding.

I know the dems are not going to start fighting back. Their constituents will not recognize them if they do.


Oh my!
HUFFPOST SUPER USER
Michael Lindley
American in Paris
05:57 PM on 04/18/2012
Could someone please explain to me how 24 months of continuous private sector job growth and 24 months of government job killing can be characterized as job killing policies? Where the hell is the press on these people? The American economy is growing, doing well, humming along, growth is slow, sure, steady, no booms, no busts. Where does ANY American get off characterizing this as a job-killing economy? I mean, really, folks, stop the BS.
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HUFFPOST COMMUNITY MODERATOR
Dosadi
Political agnostic
08:54 PM on 04/18/2012
No way to stop the BS as long as we are dealing with conservatives.  They live on that stuff.
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ClarkOHrepub
BO & Co have Gotta Go!
09:12 PM on 04/18/2012
FYI....the stock market is doing well BECAUSE those firms are running as lean as ever!....not because they are selling more. First Solar just canned 2,000 yesterday...the world's leader in the industry. Very soon Xerox is going to can 10,000! There are many more coming down that same road this year! So when you ask someone to stop the BS....look in the mirror!
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HUFFPOST SUPER USER
johnblack53
Destroying conservative talking points one post at
10:00 PM on 04/18/2012
oh BS. Last week when the stock market was down a few days this was all the President's fault. You people can't have it both ways.
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K August
Research Alec Exposed
05:21 AM on 04/19/2012
Corporations have figured out that it's cheaper to give money to the GOP to lower their taxes than to pay workers! They end up with the same amount of money without having to dealing with the serfs.

Time to remove Corporate influence and to vote out their GOP enablers!
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HUFFPOST SUPER USER
Winevqa
Life's too short to drink cheap Wine.
05:51 PM on 04/18/2012
Go for the gusto!
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BBackSoon
Hello, I must be going.
05:50 PM on 04/18/2012
With all the money that is going to be spent on TV advertising this year, I think the cable and satellite companies should give us all free service for a month or two.
HUFFPOST SUPER USER
Pedestrian101
05:41 PM on 04/18/2012
Look for the union label.
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HUFFPOST SUPER USER
johnblack53
Destroying conservative talking points one post at
10:02 PM on 04/18/2012
That really upsets you neo cons don't it?
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K August
Research Alec Exposed
05:22 AM on 04/19/2012
Yes it does.....they think everyone should work for the same minimum wages the cons work for in their "right to work" states.

I am opposed to ‘right to work’ legislatio­n because it does nothing for working people, but instead gives employers the right to exploit labor.

~ Eleanor Roosevelt
HUFFPOST SUPER USER
Pedestrian101
05:15 PM on 04/19/2012
Who do you think you are Bill Mahr? I am an AFL-CIO Union member who votes.
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HUFFPOST SUPER USER
l78lancer
Wisdom is the principal thing
04:44 PM on 04/18/2012
This only gets to be called panic by the GOP/TP because they didn't come out with it first. Once again they are projecting their weaknesses.

The real panic will be their response.
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HUFFPOST SUPER USER
margaritamayhem
Republicans - Vote them all out!
04:18 PM on 04/18/2012
"The Democrats just pushed a $32 million panic button". Sounds like sour grapes. I call it, finally getting excited.

OBAMA/BIDEN 2012
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BBackSoon
Hello, I must be going.
05:49 PM on 04/18/2012
Yep, it doesn't sound like a panic button to me, it sounds like a preemptive strike.
04:11 PM on 04/18/2012
We the people have to get out and vote for the DEMs before people like Nuggent and the GOP start taking all our rights away. People we our no longer a democracy when a majority of what the people want is voted out and what the few rich want is voted in. Vote the DEMs in to bring back peace, prosperity and democracy.
05:13 PM on 04/18/2012
boy are you brainwashed. Exatly what rights are you talking about.
Harpo1129
You can't spell Progressive without Progress
05:48 PM on 04/18/2012
How about a womens right to choose. How about unions right to collective bargaining. How about a persons right to marry the person they love no matter WHAT gender they are. How about out right to worship whatever religion we choose to worship, and not be FORCED to follow the dictates of the Cahtholic religion, or not worship any at all if we so choose. How about the right not to worry if some lunatic with a gun, like Ted Nugent or those haters that were applauding him, is going to shoot OUR POTUS.
04:03 PM on 04/18/2012
Under their leader - Pres Obama- they are putting their strategy together to take over the WH, and all of Congress so that Americans can finally see progress. No progress will be made if the GOP are anywhere near us! Obama and Dems 2012