The race for the Latino vote is on.
The four ads feature Latino Obama for America organizers, each of whom discusses in Spanish their experience with education. They are part of a larger effort called Latinos for Obama, which also launched on Wednesday.
That campaign, according to a press release, is "the largest ever national effort to engage Latino Americans in their communities and involve them in the upcoming election through voter registration, volunteering and voting." The campaign will also send organizers to Latino-heavy neighborhoods and colleges in Arizona, which went to Sen. John McCain (R-Ariz.) in 2008, The New York Times reported on Sunday.
In the ad below, an organizer named Ernesto Apreza discusses why he supports Obama:
Watch all four ads here.