Oreo Ad Shows Breastfeeding Baby, Reads 'Milk's Favorite Cookie' [UPDATED]

UPDATE: A representative from Kraft Foods reached out to HuffPost Food to clarify the origins of this ad. The ad was created by Kraft's ad agency, Cheil Worldwide, for a one-time use at an advertising forum and was not intended for public distribution or use with consumers.

Previously:

Oreo as a brand is typically known as fun and kid-friendly. Those delightful birthday cake Oreos are a treat for the whole family to enjoy! But even Oreo can push boundaries sometimes. A recent ad in South Korea from Agency Cheil Worldwide features a baby breastfeeding, with the mother's nipple partially exposed. Alongside the ad is Oreo's slogan: "Milk's favorite cookie."

We'll give Oreo credit for using a different kind of milk than what comes in a carton, but the provocative ad might have a narrow reach. Perhaps the company has found reason to target breastfeeding women, or Mayim Bialik fans. (Or those that enjoy watching a woman breastfeed, we suppose).

Comments

[centauro962]

03:24 AM on 06/21/2012

The United States is still an underdeveloped country in understanding that humans are mammals and breastfeeding is something normal. Centuries old religion influence in political matters and parish brainwashing has intentionally launched a long term chauvinistic campaign to cause a permanent damage in the social structure to irrational levels. Hopefully the new mothers and a rational education will help children to see the breastfeeding act as something normal and necessary for the survival of the human species.

[bferreira]

10:01 PM on 05/10/2012

this add is a hit.
good job .

[ContactElaine]

09:50 AM on 04/25/2012

I didn't really understand this ad but it looks like the marketing agency did its job as everyone is talk about about it.

- Anne
http://www.breastpumpsforsale.com

[Aoli]

10:45 PM on 04/22/2012

Got breasts?

[castboy]

02:10 PM on 04/21/2012

Of course, the PROGRESSIVE HuffPost is too chickenshit to show the photo without covering the nipple. Hypocrites.

[brandon20678]

07:55 PM on 04/19/2012

Now this is funny