Time magazine named six media figures to its annual "100 Most Influential People in the World" list on Wednesday.
Managing editor Richard Stengel described why they were chosen. "Now [one] can tweet a phrase that reaches millions in a flash. Influence was never easier—or more ephemeral," he wrote. "Which is why we try to choose those people whose influence is both lasting and, with a few notable exceptions, laudable."
The honorees' profiles were written by guest contributors. For example, Howard Stern wrote of Matt Lauer, "We all wondered, Was it over? It’s over, it’s over, he’s losing his hair! It’s got to be over! But we were wrong!… He was still the smartest, the strongest, the classiest… No wonder NBC is paying someone $25 million a year and it ain't me!"
Click over to Time for the full list. Below, see the media figures who made it onto the magazine's list.
NEW YORK, NY - APRIL 18: Olympic swimmer Missy Franklin is interviewed by Today Show host Matt Lauer during the Team USA Road to London 100 Days Out Celebration in Times Square on April 18, 2012 in New York City. (Photo by Jeff Zelevansky/Getty Images for USOC)
NEW YORK, NY - MARCH 26: Television personalities Matt Lauer and Giada De Laurentiis attend Giada DeLaurentiis' 'Weeknights With Giada' book launch party at the Andaz Hotel on March 26, 2012 in New York City. (Photo by Jason Kempin/Getty Images)
NEW YORK, NY - JANUARY 12: 'TODAY' Show correspondent Matt Lauer is interviewed during the 'TODAY' Show 60th anniversary celebration at The Edison Ballroom on January 12, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)
CHARLESTON, SC - JANUARY 20: Comedian Stephen Colbert (L) holds a rally with former Republican presidential candidate Herman Cain (R) at the College of Charleston on January 20, 2012 in Charleston, South Carolina. Colbert held the event with Cain, titled 'Rock Me Like a Herman Cain South Cain-olina Primary Rally', as part of his pseudo-run for president of 'The United States of South Carolina.' (Photo by Richard Ellis/Getty Images)
WASHINGTON, DC - DECEMBER 4: (AFP OUT) Comedian Stephen Colbert arrives with his wife Evelyn McGee-Colbert (R) for a Kennedy Center Honors reception in the East Room of the White House on December 4, 2011in Washington, DC. For their accomplishments and contributions to the arts actress Meryl Streep, singer Neil Diamond, actress Barbara Cook, musician Yo-Yo Ma, and musician Sonny Rollins where etched recognized as this year's recipients of the Kennedy Center Honors. (Photo by Brendan Smialowski-Pool/Getty Images)
LAS VEGAS, NV - DECEMBER 05: Television host and actor Stephen Colbert is shown on a screen introducing a performance by Artist of the Decade award recipient Toby Keith at the American Country Awards at the MGM Grand Garden Arena December 5, 2011 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
HOLLYWOOD, CA - FEBRUARY 09: Comedian/actress Chelsea Handler (L) and Belvedere CEO Charles Gibb arrive at the (Belvedere) RED Pre-Grammys Party with Mary J Blige held at Avalon on February 9, 2012 in Hollywood, California. (Photo by Christopher Polk/Getty Images For (Belvedere) RED) (Photo by Mark Davis/Getty Images For (Belvedere) RED)
HOLLYWOOD, CA - FEBRUARY 09: Actress/comedian Chelsea Handler (L) and singer Mary J. Blige arrive at the (Belvedere) RED Pre-Grammys Party with Mary J Blige held at Avalon on February 9, 2012 in Hollywood, California. (Photo by Charley Gallay/Getty Images For (Belvedere) RED)
Actress Chelsea Handler arrives at the Los Angeles premiere of 'This Means War,' at Grauman's Chinese Theater in Hollywood, California, February 8, 2012. AFP PHOTO / Robyn Beck (Photo credit should read ROBYN BECK/AFP/Getty Images)
NEW YORK, NY - OCTOBER 20: Walter Isaacson (front L) and Leonard Lauder (R) attend the Carnegie Medal of Philanthropy 10th Anniversary Award ceremony at The New York Public Library on October 20, 2011 in New York City. (Photo by Dario Cantatore/Getty Images)
NEW YORK, NY - OCTOBER 20: Leonard Lauder (L) and Walter Isaacson attend the Carnegie Medal of Philanthropy 10th Anniversary Award ceremony at The New York Public Library on October 20, 2011 in New York City. (Photo by Dario Cantatore/Getty Images)
Member of the Executive Board of the European Central Bank Governing Council (ECB), Lorenzo Bini Smaghi (L), member of a commission at the US Congress, Gary Hart, and Aspen Institute's President and CEO Walter Isaacson chat during the 'Western democracies under pressure' summit organized by the Italian Aspen Institute and the Aspen Transatlanic Dialogue, on October 14, 2010 in Rome. AFP PHOTO / ANDREAS SOLARO (Photo credit should read ANDREAS SOLARO/AFP/Getty Images)
NEW YORK - JUNE 14: CEO/founder of Mashable Pete Cashmore attends the 14th Annual Webby Awards at Cipriani, Wall Street on June 14, 2010 in New York City. (Photo by Stephen Lovekin/Getty Images)
AUSTIN, TX - MARCH 12: Mashable CEO Pete Cashmore arrives on the red carpet at the opening night of SxSW 2010 hosted by The Hollywood Reporter at The Tweet House on March 12, 2010 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 12: Reporter Shira Lazar (L) interviews Mashable CEO Pete Cashmore on the red carpet at the opening night of SxSW 2010 hosted by The Hollywood Reporter at The Tweet House on March 12, 2010 in Austin, Texas. (Photo by Gary Miller/Getty Images)