Controversial Ad Uses Breastfeeding To Sell Cookies

moms.today.msnbc.msn.com:

By Kavita Varma-White

The latest in the breast-feeding wars comes all the way from South Korea and involves the epitome of American snacktime: the Oreo cookie.

An ad from Agency Cheil Worldwide pairs the crème-filled treat with an unlikely image: a super-cute baby holding the cookie while nursing on his mama's breast. The accompanying slogan: "Milk's favorite cookie." (It's unclear if Nabisco, maker of Oreos, is actually using the ad or if the agency just created it.)

Read the whole story at moms.today.msnbc.msn.com

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Comments

[freerangeparsnip]

10:37 PM on 04/22/2012

I've read the comments attached to the actual article, and it looks like half the people commend the open portrayal of breastfeeding and think the ad is cute or funny. The other half think it is inappropriate or like it in a creepy way. I wish that the picture showed an actual good latch. Not only would there be way less nipslip, women who hope to breastfeed should see the real deal. All this static about women needing to use privacy covers when nursing out of their homes results in women having very little idea what to do with their equipment once the baby is in their arms.

[Mailman]

08:47 AM on 04/22/2012

Were a funny country, we show a head blown up or a person shot on television, but a nipple will ruin you for life if you see it.

[Sarahsarah518]

08:40 PM on 04/21/2012

Did you really cover up a nipple?? Wow.