04/19/2012 05:58 pm ET | Updated Jun 19, 2012

Controversial Ad Uses Breastfeeding To Sell Cookies

By Kavita Varma-White

The latest in the breast-feeding wars comes all the way from South Korea and involves the epitome of American snacktime: the Oreo cookie.

An ad from Agency Cheil Worldwide pairs the crème-filled treat with an unlikely image: a super-cute baby holding the cookie while nursing on his mama's breast. The accompanying slogan: "Milk's favorite cookie." (It's unclear if Nabisco, maker of Oreos, is actually using the ad or if the agency just created it.)