PETA loves a controversy. So when Baltimore City Council Member William 'Pete' Welch suggested selling ad space on fire trucks to balance the city's budget, the animal rights group jumped at the opportunity.
“Our … advertisement featuring a sexy woman showing off her vegan physique will drive Baltimore residents to PETA’s heart-healthy vegan recipes that will keep them firing on all cylinders,” PETA wrote in a letter to Welch.
The ads would feature a buxom blonde sporting a red bikini next to the caption, "Vegans Are Hot! Free Smokin'-Hot Recipes: PETA.org."
With a $48 million budget shortfall, Welch says the plan would help bring down the deficit and keep three fire companies from having to close, CBS Baltimore reports.
This isn't the first time PETA has suggested controversial ads. Last year the organization proposed putting lettuce bikini ads on an incinerator.