'Five-Year Engagement' Box Office: Judd Apatow's Rom-Com Hits A Snag As 'Think Like A Man' Stays Strong

A new romantic comedy about delayed gratification hit a roadblock of its own this weekend, as "The Five-Year Engagement," produced by Judd Apatow, fizzled at the box office.

According to a report in TheWrap, Sony's "Think Like a Man" is projected to hold the No. 1 spot for the second week in a row, thanks to a $5.5 million Friday and a projected $16 million weekend. That would put it ahead of "The Lucky One," the Zac Ephron-carried adaptation of a Nicholas Sparks romance novel.

"The Five-Year Engagement," co-written by Nicholas Stoller and Jason Segel, brought in just $3.5 million on Friday, and will likely barely break $10 million over the weekend. The film was expected to make a "Bridesmaids"-like splash at the office, with many predicting that the combined star power of Apatow and Segel would power it to a $20 million opening.

The Universal Pictures movie cost about $30 million to make, and The Hollywood Reporter notes that the studio will share any losses with Relativity Media, its partner on the project. "Forgetting Sarah Marshall," the movie that catapulted the Segel-Apatow connection to prominence, opened to a warmer $17.7 million in 2008.

Audiences gave "The Five-Year Engagement" a 'B-minus' CinemaScore, and critics gave it mixed reviews. Some appreciated the chemistry between Segel and his co-star, Emily Blunt; others thought the film's title offered a pretty good idea of what it felt like to endure its 124-minute running time.

While the third-place finish may be disappointing, "The Five-Year Engagement" did open ahead of Jason Statham's new movie, "Safe," and John Cusack's Edgar Allan Poe thriller, "The Raven" -- both of which earned $2.5 million on Friday.

Meanwhile, "The Avengers" has raked in more than $73 million in its first three days overseas, suggesting that the folks behind "Think Like a Man" should enjoy their time at the top while it lasts.

PHOTOS: "Five-Year Engagement" Premiere

• Emily Blunt, Jason Segel & Bill Hader

  Emily Blunt, Jason Segel, and Bill Hader attend 'The Five Year Engagement' Premiere opening night party during the 2012 Tribeca Film Festival at the MOMA on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

• Jane Rosenthal & Ron Meyer

  Tribeca Film Festival co-founder Jane Rosenthal and NBC Universal President-COO Ron Meyer attend 'The Five Year Engagement' Premiere opening night party during the 2012 Tribeca Film Festival at the MOMA on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

• Elizabeth Banks

  Elizabeth Banks attends 'The Five Year Engagement' Premiere opening night party during the 2012 Tribeca Film Festival at the MOMA on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

• Leelee Sobieski, Jane Rosenthal & Camilla

  Leelee Sobieski, Tribeca Film Festival co-founder Jane Rosenthal and actress Camilla Belle attend 'The Five Year Engagement' Premiere opening night party during the 2012 Tribeca Film Festival at the MOMA on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

• Judd Apatow & Robert De Niro

  Judd Apatow and Robert De Niro attend 'The Five Year Engagement' Premiere opening night party during the 2012 Tribeca Film Festival at the MOMA on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

• Emily Blunt

  Emily Blunt attends 'The Five Year Engagement' Premiere opening night party during the 2012 Tribeca Film Festival at the MOMA on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

• Bill Hader

  Bill Hader attends the Magnum Ice Cream hosted opening night party for the Tribeca Film Festival 2012 premiere of 'The Five Year Engagement' at MOMA on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images for Magnum Ice Cream)

• Emily Blunt & Kevin Hart

  Emily Blunt and comedian Kevin Hart attend 'The Five Year Engagement' Premiere opening night party during the 2012 Tribeca Film Festival at the MOMA on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

• Shaun White & Robert De Niro

  Snowboarder Shaun White (L) and Robert De Niro attend 'The Five Year Engagement' Premiere opening night party during the 2012 Tribeca Film Festival at the MOMA on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

• Judd Apatow, Elizabeth Banks & Bill Hader

  Judd Apatow, Elizabeth Banks and Bill Hader attend 'The Five Year Engagement' Premiere opening night party during the 2012 Tribeca Film Festival at the MOMA on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

• Leelee Sobieski

  Actress Leelee Sobieski walks the red carpet as she arrives for the showing of 'The Five-Year Engagement' which opens the 2012 Tribeca Film Festival in New York, April 18, 2012. (Photo: EMMANUEL DUNAND/AFP/Getty Images)

• Jason Segel

  Jason Segel walks the red carpet as she arrives for the showing of 'The Five-Year Engagement' which opens the 2012 Tribeca Film Festival in New York, April 18, 2012. (Photo: EMMANUEL DUNAND/AFP/Getty Images)

• Kim Cattrall

  Kim Cattrall walks the red carpet as she arrives for the showing of 'The Five-Year Engagement' which opens the 2012 Tribeca Film Festival in New York, April 18, 2012. (Photo: EMMANUEL DUNAND/AFP/Getty Images)

• Olivia Wilde

  Olivia Wilde walks the red carpet as she arrives for the showing of 'The Five-Year Engagement' which opens the 2012 Tribeca Film Festival in New York, April 18, 2012. (Photo: EMMANUEL DUNAND/AFP/Getty Images)

• Emily Blunt

  Actress Emily Blunt walks the red carpet as she arrives for the showing of 'The Five-Year Engagement' which opens the 2012 Tribeca Film Festival in New York, April 18, 2012. (Photo: EMMANUEL DUNAND/AFP/Getty Images)

• Brad Hall & Julia Louis-Dreyfus

  Brad Hall and actress Julia Louis-Dreyfus walk the red carpet at the 'The Five Year Engagement' Premiere during the 2012 Tribeca Film Festival at the Ziegfeld Theatre on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

• Alison Brie

  Alison Brie walks the red carpet at the 'The Five Year Engagement' Premiere during the 2012 Tribeca Film Festival at the Ziegfeld Theatre on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

• Dakota Johnson

  Actress Dakota Johnson walks the red carpet at the 'The Five Year Engagement' Premiere during the 2012 Tribeca Film Festival at the Ziegfeld Theatre on April 18, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

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