JoeyBra: Genius New Bra Hides iPhone And Other Valuables (VIDEO)

A pair of college students from the University of Washington have patented a pocketed bra to store your iphone and other valuables.

For every woman who's ever stuffed an iPhone into her bra for safekeeping on the dance floor, here's the cue to kick yourself: Turns out a pair college students have now patented the concept.

Dubbed the JoeyBra, the push-up bra comes with under-arm pockets perfect for stowing valuables like smartphones, keys, and credit cards.

According to the YouTube video, the bra is designed to hide valuables in a way that won't even show through a dress.

Mariah Gentry and Kyle Bartlow, junior business majors at University of Washington, first came up with the idea for the JoeyBra when they noticed the huge number of Facebook posts by girls requesting numbers after they lost or broke their cellphones during a night out, according to Mashable.

The duo turned to Kickstarter to crowd-fund the project.

So far, the JoeyBra has received $4,346 in pledges, already surpassing its $4,000 goal with another 18 days left for more backers to get on board.

With an anticipated retail price of $19.99, Metro explains the leopard print garment can be worn as either a strapless or convertible bra.

According to MSNBC, the college entrepreneurs' next concept in the works is a pocket sports bra.

Also on HuffPost:

For more wacky iPhone cases, flip through the slideshow (below).

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• Opena Bottle Opener Case

  <a href="http://www.openacase.com/collections/frontpage/products/opena-case-iphone4" target="_hplink">Opena Case</a>.

• JuiceTank: Case with a Charger

  You can fund this case through the creators <a href="http://www.kickstarter.com/projects/juicetank/juicetank-the-first-ever-iphone-charger-and-case-i?ref=live" target="_hplink">Kickstarter page</a>.

• iPhone Pro Concept

  Concept that will attach a 3D camera to iPhone with a DLSR lens. <a href="http://www.yankodesign.com/2012/04/02/iphone-pro-is-unbelievably-good/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29&utm_content=Google+Reader" target="_hplink">More photos of the concept</a>.

• Chocolate Styled Silicone Case

  <a href="http://www.usbfever.com/index_eproduct_view.php?products_id=2622" target="_hplink">Available at USB Fever</a>.

• Brass Belt Buckle by EXOvault

  <a href="http://www.exovault.com/shop-iphone-4.html" target="_hplink">Available at EXOvault</a>.

• EARonic Case by CollabCubed

  <a href="http://www.collabcubedshop.com/collections/frontpage" target="_hplink">Available at CollabCubed.</a>

• Waterproof Case by Sanwa

  <a href="http://direct.sanwa.co.jp/ItemPage/200-PDA016" target="_hplink">Available at Sanwa</a>.

• Dokkiri Hand Case

  <a href="http://www.strapya-world.com/products/45834.html" target="_hplink">Available at Strapya World</a>.

• Koolertron Thumbs Up 80's Retro Case

  Availabe at Amazon.com.

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Comments

[RiverBoatQueen]

12:14 AM on 02/15/2013

That is a very good idea for a woman who needs to bring cash, her cell phone and credit cards to a concert, dance club, gym or any place that a purse is at higher risk of be stolen.
I can think of other ideas to secure heavier items to the bra also but I'm going to patent it myself. Mine will be larger to accommodate passports and maybe a small bag of groceries!!! (JK)

[teabeyond]

06:53 PM on 11/22/2012

should be called "stuffed bra";)) one thing needs to remember is cell phones do have radiation.....keep it away from your body as far as possible...

[K- Bear-1]

04:59 PM on 11/22/2012

The LAST thing I need is more to stuff in my bra ! Happy Thanksgiving to ALL ! :)

[DomainDiva]

07:14 AM on 11/14/2012

The stashing of items in thhe breast area is all about easy access. I see nothing about this bra that is easy access. Raising your arm and digging in the pit seems a bit much when most women who stash can retrieve an item before anyone even knows where it has been stashed.
Not for women over 30. Not for experienced breast stashers.

[Hillary Gardner]

02:45 PM on 11/01/2012

great concept except think next time about breast cancer and that radiation on your body... #fail

[thebarbecuemast]

01:44 PM on 07/21/2012

how about a bra for the three breasted woman so she can hide her iphone and bbqribs? instead of a doggie bag?

http://www.thebarbecuemaster.net/baby-back-ribs.html

[lensamy]

04:39 PM on 07/15/2012

My nana used to do this, sometimes I put money and credit card if im going to the gym or something. But I sure wouldnt put an iphone near my chest. Health hazard.

[Kate Perez]

11:37 PM on 07/13/2012

Nooooooo! This is a health hazard! Cell phones don't belong near your underarm. What are you thinking?

[Moizelle]

05:01 PM on 07/13/2012

Hi, my bra size is 46 G, I would like to know if Joey can store my Ipad?

[angelleslie21]

01:27 AM on 07/12/2012

You know what is funny is that all women have done this and now someone is taking an old idea and making it new. When I would go to a bar with my sister I would place cash, cell, and idea in my bra if my outfit did not have pockets and I am sure plenty of other women do it as well.

[benkerr77]

09:37 PM on 06/07/2012

Why didn't I think of that!?

[anthonyparker80]

12:40 PM on 05/29/2012

HP finds a way to slip the word Iphone or Ipad into everything

[Professor Wagstaff]

12:50 PM on 05/29/2012

Even in your comments!

[anthonyparker80]

12:55 PM on 05/29/2012

I know i shouldn't have, i just wish they would realize 'TECH' means more than the world is Cupertino California

[anthonyparker80]

12:39 PM on 05/29/2012

yet another shameless plug for Apple. Shame on you HP

Titties and Iphones

[AlanaX]

12:29 PM on 05/29/2012

This is one option to address a problem that women have that men usually don't, which is lack of pockets in our clothing (compared to men)

Here is another idea: a cute/attractive/sexy little 'garter pocket' that could be worn above the knee, coordinating with outfits (just as a handbag does) --not for everyone, and not for every outfit, but ..... just another option/accessory.

Just big enough to hold the phone, a credit card and an 'emergency $20.00' ...

[Kendra Kroll]

10:53 PM on 01/05/2013

already done, and patented too. And does way more than only that. see me :)

[Andrea Blackwell]

09:28 PM on 05/23/2012

They'd have gotten an "A" in their BizOps class. Cute idea!
I'll be it tickles when the phone's on vibrate.