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Nokia's Vertu, Luxury Phone Unit, May Be Sold Off: Report

Reuters  |  Posted: 04/29/2012 5:58 pm Updated: 04/30/2012 10:08 am


LONDON (Reuters) - Cellphone maker Nokia is in talks to sell its UK luxury subsidiary Vertu, which hand makes some of the world's most expensive mobile phones, a source familiar with the company's strategy said on Monday.

Earlier the Financial Times reported that talks with private equity group Permira were at an advanced stage on a possible sale which would raise about 200 million euros ($265 million).

Vertu's cellphones can feature crystal displays and sapphire keys, costing more than 200,000 pounds ($320,000) due to the precious metal components.

Nokia, which had its credit rating cut to "junk" status by Standard & Poor's last week, first signaled its intention to sell Vertu in December, and recently said it plans to dispose of "non-core assets".

Nokia, once the world's dominant mobile phone provider, declined to comment, while Vertu and Permira were not available for comment.

The FT report, published on its website on Sunday, cited people familiar with the talks as saying Goldman Sachs was advising on the possible sale, but said the outcome was not yet certain.

EQT, the Northern European private equity group, has also been in talks about buying the company, although those close to the process, cited by the FT, say that these are not progressing at this stage.

(Reporting by Stephen Mangan in London and Ritsuko Ando in Helsinki; Editing by Diane Craft and David Stamp)

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LONDON (Reuters) - Cellphone maker Nokia is in talks to sell its UK luxury subsidiary Vertu, which hand makes some of the world's most expensive mobile phones, a source familiar with the company's str...
LONDON (Reuters) - Cellphone maker Nokia is in talks to sell its UK luxury subsidiary Vertu, which hand makes some of the world's most expensive mobile phones, a source familiar with the company's str...
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07:51 PM on 04/30/2012
I don't need their Vertu line of phones since I just bought the new Lumia 900 a couple of weeks ago...and it's terrific.
07:45 PM on 04/30/2012
And you wonder why Nokia is failing, $320,000 cellphone, are you nuts.
12:28 PM on 04/30/2012
I swear, if I had a BILLION dollars I wouldn't buy a phone for $300k! Idiotic is the only way to describe that. Talk about stroking a defective ego.....
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tcordier
10:42 AM on 04/30/2012
Cool idea, just not something Nokia can pull off. Who would buy a $300,000 Hyundai? Nobody. It's brand dissonance.
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11:40 AM on 04/30/2012
Your analogy doesn't make a lick of sense.
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tcordier
12:17 PM on 04/30/2012
Thank you for the well thought out, reasoned response, using an example or some sort of back up.

Hyundai does not have the premium brand recognition like Apple to pull off a phone like that. Seems pretty simple...and I'm pretty sure the Hyundai analogy makes that clear.
06:50 PM on 04/30/2012
You don't understand branding then. What he said made perfect sense.
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Rich Phitzwell
01:10 PM on 04/30/2012
Nokia had a great reputation but look at the phones that Vertu is making, its a throwback to blackberries height. As a high end designer told me once, gaudy sells in high end markets.

Personally i have always thought about building a steampunk pc or even phone just for giggles but man would that make a phone hard to work with lol