Ever wonder who might be Googling you?
A new feature offered by BrandYourself, a site that helps its users manage their online reputations by controlling the links that show up as top search results on Google, can help you find out where, when and how others are searching for you.
According to Mashable, the new tool, launched on May 1, works with the help of a database of companies' public IP addresses compiled by the site. BrandYourself uses the database to match the IP address of a profile's visitor with the company that owns the address. In this way, BrandYourself users are able to figure out where (based on where the IP address-owner is located), when and how others have searched for them on search engines like Google or through other sites, as shown in the photo below, provided by BrandYourself.
“They are being Googled,” BrandYourself co-founder Patrick Ambron told Mashable. “It gives them an idea of who is looking them up, and it motivates them to update their profile and make sure they’re putting their best foot forward.”
To create your own BrandYourself profile, which you'll need to use this feature, simply visit the site, enter an email address and password you would like to use to log in and then plug in the name you would like to control in search engines. The steps that follow will guide you on how to use the site's main service, which allows you to submit links you would like to show up as main results on search engines and then offers suggestions on how to boost these links to the top of the results list. After signing up and creating a profile, you can view who has searched for you on the site's homepage.
TechCrunch reports that BrandYourself now has 25,000 registered users taking advantage of this new feature and the site's other free tools. In addition, nearly 1,000 of them pay $9.99 per month to use the site's premium service, which, among other things, allows users to view more information about their profile's visitors and submit an unlimited number of links to track and boost.
For more tips on how you can manage your online reputation with BrandYourself, read on for one user's experience on the site.
What do you think about BrandYourself's new feature? Have you put this online reputation managing service to the test yet? Let us know in the comments!
For more practical privacy tips, take a look at our slideshow of 11 things you should never post on Twitter.
If you're angry at your boss or playing hookey from work, you probably shouldn't tweet about it. Furthermore, warns Amber Yoo of <a href="http://www.privacyrights.org/" target="_hplink">PrivacyRights.org</a>, tweeting your opinions about work-related topics can lead to trouble in-office. "Unless they are glowing, don't Tweet opinions about your company, clients, products and services. Employers are increasingly monitoring employee conduct on Twitter," says Yoo. "A <a href="http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-tweets_n_645884.html#s112801&title=Cisco_Fatty_Loses" target="_hplink">tweet could cost you your job</a> if you aren't careful."
Details from your personal history are best left out of your Twitter feed. You can put yourself at risk for identity theft by revealing your birth date and place, your social security number, your maiden name or your mother's maiden name. Twitter also advises users to be wary of phishing schemes. "People are not always who they claim to be on their Twitter profile and you should be wary of any communication that asks for your private contact information, personal information, or passwords," according to the <a href="http://support.twitter.com/entries/115246-safety-privacy-cyberbullying-and-cyberharassment" target="_hplink">Twitter Help Center</a>.
Twitter's <a href="http://www.huffingtonpost.com/2010/03/12/twitter-location-tool-exp_n_496464.html" target="_hplink">geolocation tool</a> can help you broadcast your location without squandering precious text space. However, geotags could potentially be used by stalkers to <a href="http://www.thedailybeast.com/blogs-and-stories/2010-08-08/foursquare-and-stalking-is-geotagging-dangerous/" target="_hplink">secretly track</a> someone's location. The good news is that you can <a href="http://support.twitter.com/articles/78525-about-the-tweet-location-feature" target="_hplink">turn this tool off</a> at any time.
Burglars have admitted to using social networks to plan <a href="http://www.huffingtonpost.com/2010/07/20/burglars-using-twitter-fa_n_652666.html" target="_hplink">home invasions</a>. If you share a public tweet saying that you'll be on vacation for a week, you're also telling your followers that you've left your home untended.
"Be careful not to share your daily routine," says Amber Yoo of <a href="http://www.privacyrights.org/" target="_hplink">PrivacyRights.org</a>. "Tweeting about walking to work, where you go on your lunch break, or when you head home is risky because it may allow a criminal to track you."
Children can be easy targets for online predators and identity thieves. You can keep your kids safe by leaving their names out of your Twitter feeds and refraining from tweeting about where you pick them up or drop them off every day.
Insurance companies have been known to check Twitter when <a href="http://www.ama-assn.org/amednews/2011/02/28/bisb0228.htm" target="_hplink">investigating compensation claims</a> and may even look to social media when <a href="http://www.huffingtonpost.com/2010/02/22/facebook-twitter-users-co_n_471548.html" target="_hplink">assessing a customer's risks</a>. Tweeting about frequent climbing trips, for example, could result in a premiums hike. If you've filed for disability compensation, your insurance company could search for your tweets about high-risk activities and use them to supplement a fraud case against you.
The Twitter Help Center <a href="http://support.twitter.com/entries/115246-safety-privacy-cyberbullying-and-cyberharassment" target="_hplink">advises</a> users not to engage with bullies: <blockquote>You may encounter people on Twitter who you don't like or who say things that you disagree with or find offensive. Please remain courteous, even if the other people are not. Retaliation can reinforce bad behavior and only encourages bullies. Don't forward or retweet bullying or mean messages. Remember that the things you say can be very hurtful to other people. Don't turn into a bully yourself.</blockquote>
It's a risky move to tweet photos that show what you look like and what your home looks like. Including geotags with these types of photos could put you at risk. Moreover, some smartphones <a href="http://www.switched.com/2010/08/24/i-can-stalk-u-reveals-twitpics-as-creepy-tracking-devices/" target="_hplink">automatically embed geolocation data</a> into your photos, and you may not realize how much private data you're revealing with a simple snapshot. According to <a href="http://www.privacyrights.org/geotagging-privacy" target="_hplink">PrivacyRights.org</a>, "Your real-time location may indicate your home and work addresses, your commuting patterns, what religious institution you visit, how often you go to a doctor, political rallies you attend or whether you are seeking the advice of a lawyer."
"Employers routinely check out Twitter prior to hiring an individual, and have referenced social networking as helping them make choices on future employees," says <a href="http://www.reputation.com/" target="_hplink">Reputation.com</a> founder Michael Fertik. "Use better than average common sense when uploading photos to Twitter - if you wouldn't want your boss or grandmother to see it, it's probably a good idea to hold tight and keep it offline."
Some Twitterers annoy other users by tweeting constantly. Sifting through minutiae on Twitter can be a chore. "It gets annoying and takes space and attention away from other Twitterers' links and observations," <a href="http://www.pcmag.com/article2/0,2817,2345283,00.asp" target="_hplink">writes</a> PCWorld. "If you have that much to say, maybe it belongs on a blog."