During the 1984 Super Bowl, while the Los Angeles Raiders pummeled the Washington Redskins in a 38-9 victory, an up-and-coming tech company stunned the nation with a cutting-edge commercial based on George Orwell's "1984."
That commercial, directed for Macintosh by renowned filmaker Ridley Scott, introduced Macs to the world and is often cited as a game-changer in tech marketing.
But that wasn't the end of the iconic commercial, according to Network World: Macintosh invested $50,000 to produce a sequel, a 9-minute epic ad called "1944," which stars Steve Jobs as Franklin Delano Roosevelt.
Paul McNamara from Network World obtained the long-lost commercial from Craig Elliot, who worked for Apple from 1985 until 1996 before starting his own tech company two blocks away.
Elliott said the short film was first screened at a company meeting in Hawaii in 1984 as part of an effort to rally the sales team, and that while snippets of the film have been shown at private events, he's "never seen [the whole film] anywhere else."
In the commercial, which features professional actors as well as company heads like Marketing VP Mike Murray, shows underdog Macintosh's fight against monolithic IBM, whose boring products are turning office workers everywhere into drones.
Head over to Network World to check out the full film.
Here's the clip of Jobs as FDR:
And here's the original 1984 commercial:
"We've never worried about numbers. In the market place, Apple is trying to focus the spotlight on products, because products really make a difference. [...] Ad campaigns are necessary for competition; IBM's ads are everywhere. But good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves." <a href="http://www.huffingtonpost.com/2010/11/22/steve-jobs-1985-interview_n_787023.html#s188334&title=On_How_Computers" target="_hplink">-- Playboy interview, 1985</a>
"That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." -- <a href="http://www.businessweek.com/bwdaily/dnflash/may1998/nf80512d.htm" target="_hplink">BusinessWeek interview, May 1998 </a>
"The most compelling reason for most people to buy a computer for the home will be to link it into a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people--as remarkable as the telephone." <a href="http://www.huffingtonpost.com/2010/11/22/steve-jobs-1985-interview_n_787023.html#s188334&title=On_How_Computers" target="_hplink">-- Playboy interview, 1985</a>
"We've kept our marriage secret for over a decade." -- Jobs' answer to Kara Swisher asking about the "greatest misunderstanding" in Jobs' relationship with Bill Gates. (<a href="http://allthingsd.com/20070531/d5-gates-jobs-transcript/" target="_hplink">May 2007</a>)
"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." -- <a href="http://www.businessweek.com/bwdaily/dnflash/may1998/nf80512d.htm" target="_hplink">BusinessWeek interview, May 1998 </a>
"Picasso had a saying: 'Good artists copy, great artists steal.' We have always been shameless about stealing great ideas...I think part of what made the Macintosh great was that the people working on it were musicians, poets, artists, zoologists and historians who also happened to be the best computer scientists in the world." --<a href="http://www.youtube.com/watch?v=CW0DUg63lqU" target="_hplink"> 1994</a>
"[Y]ou can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something -- your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life." <a href="http://news.stanford.edu/news/2005/june15/jobs-061505.html" target="_hplink">-- Stanford University commencement address, June 2005.</a>
"My sex life is pretty good these days, Walt. How's yours?" -- Jobs's response to a question from Walt Mossberg about how Jobs feels about Google and if he feels "betrayed." <a href="http://www.huffingtonpost.com/2010/06/02/steve-jobs-all-things-dig_n_597818.html#s95757&title=On_Sex_And" target="_hplink"> (June, 2010)</a> (Jobs also added, "Well they decided to compete with us. We didn't go into the search business.")
"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. ... Stay hungry. Stay foolish." <a href="http://news.stanford.edu/news/2005/june15/jobs-061505.html" target="_hplink">-- Stanford University commencement address, June 2005.</a>
"I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. Humans came in with a rather unimpressive showing about a third of the way down the list....That didn't look so good, but then someone at Scientific American had the insight to test the efficiency of lomotion for a man on a bicycle and a man on a bicycle blew the condor away. That's what a computer is to me: the computer is the most remarkable tool that we've ever come up with. It's the equivalent of a bicycle for our minds." <a href="http://www.mlfilms.com/productions/m_and_i" target="_hplink">-- Interview for the documentary "Memory and Imagination," 1990</a>
"My model for business is The Beatles. They were four guys who kept each other's kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they're done by a team of people." <a href="http://www.cbsnews.com/video/watch/?id=4835857n" target="_hplink">-- Interview with 60 Minutes, 2003</a>