No one ever accused Tom Ford of boring people with his advertisements.

Some of the designer's promotional photos, like his fall 2011 purse ads, are relatively tame. But for every one of those, there's one that features Tom Ford perfume bottles between ladies' legs. (Or bosoms.)

This new lookbook for Ford's spring 2012 men's collection, which we spied on British GQ, goes the way of Ford's cheeky ads, including an ample amount of bare boobs, uncovered butts (getting pinched!) and lots of suggestive pouts from behind glasses.

We're used to Ford's ads being a little lascivious. But for a lookbook, we're not sure how shots like this really show off any clothes.

Oh well. Tom's nothing if not consistent.

See a few shots below, and click over to GQ UK to see more.


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