401k Advice: Why Not To Invest In Company Stock

Why Not To Invest In Your Company

I work for a Fortune 500 company that matches my 401(k) contributions in company stock, which I can then re-allocate to other investments every quarter if I wish. Given that I won't retire for several decades and I think my company has great growth potential, how much of my 401(k) do you think I should have in my company's stock? John, Minneapolis, Minn.

How do I put this? How about zero, none, nada, zilch.

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