One Mexican law firm is making it possible to give the "gift" of divorce.
According to SpringWise.com, Mexican law firm Abogados Postulantes en Sociedad hopes to convince the public that divorce doesn't have to be difficult with its Libera Pass divorce gift card -- a marketing tool to promote their new online divorce service.
“We want to remove the label stuck on divorce as being complicated, bureaucratic and costly, and to make it as easy as going to a supermarket and buying a card,” Arturo Ortiz, operations director of the Liberapass.com campaign, said in an interview with Spanish news agency EFE.
The cards, which customers can purchase for themselves or for a friend, are available online or in the supermarket for 200 pesos ($15.70), which is later deducted from the final bill for the divorce, according to EFE.
But the card only gets you so far; before the online divorce proceedings can begin, a user account must be created and loaded with 5,000 pesos ($392) plus the VAT -- the cost of the express divorce service. Then, the client submits a petition and documentation, attends a family court hearing, and waits for the divorce decree at home.
Marketed with the slogan "Tu nuevo inicio" (Your New Start) since its launch last month, the four-step service takes three to four months on average, EFE reported. The law firm provides a money back guarantee if a divorce isn't granted.
Though a novel idea, it's not the first divorce marketing ploy we've seen. Here, five vacation destinations that cater to divorcees:
For €2,500, you and your soon-to-be ex can check in to the Divorce Hotel in the Netherlands and officially dissolve your marriage in one short weekend. Prior to arrival, the manager will conduct a pre-consultation session to ensure a smooth and successful divorce process. The hotel offers two single rooms, help from an estate agent, and access to psychologists to help you get the closure that you need.
Are you a divorced father who never gets enough quality alone time with his kids? Oasis of the Seas offers a cruise vacation package designed especially for divorced dads and their children. Customizable packages include adult and kid-friendly activities designed to strengthen the bond between you and your kids.
Looking to forget your ex the hard and fast way? "Montreal VIP" offers the ultimate divorce party package. Treat yourself and friends to a night of fine dining and VIP access to the exclusive Montreal clubs and casinos, starting at $100 per person. They guarantee a unique "re-introduction to single society."
If an international excursion seems too extravagant (and expensive!), try staying closer to home. Hotel 1000 in downtown Seattle offers a rejuvenating "Back On The Market" package that includes five blissful hours of pampering in it's luxury "Spaahh." The treatments will help you put on a brave face by practically giving you a new one with included facial and waxing services.