What would Chris Cornell look like singing in front of an exploding Tesseract? The video for "Live to Rise" -- the lead single from the soundtrack to "Marvel's The Avengers" and the first track by Soundgarden in 15 years -- has your answer.
The track -- which plays over the end credits of "The Avengers" -- was released on April 17 and downloaded over 350,000 times during its first week on iTunes. Soundgarden made the track available for free.
"It's such a different environment," Cornell, Soundgarden's lead singer, told THR about the release pattern. "In this day and age you don't have the monolithic record company with seemingly limitless resources and multimillion-dollar profits. They don't exist. Which is why a partnership like this exists. The movie company does have that, and they will promote it. It's the only way to get your music in front of people."
The video for "Live to Rise" features Cornell and his bandmates rocking in front of a glowing blue Tesseract-like orb while clips from "The Avengers" are intercut throughout.
"Live to Rise" continues a tradition of Marvel movies using rock songs over the credits. Last summer's "Thor" featured "Walk" by Foo Fighters, while "Iron Man" famously used the Black Sabbath song "Iron Man" to wrap things up. Ironically, the Marvel adaptation of "Spider-Man" featured the song "Hero," which featured Soundgarden's Matt Cameron on drums. Cameron also plays drums on "Live to Rise."
Watch the video above. Check out the video for "Hero" by clicking here. (Apologies in advance for that one.)
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