After long using polo matches to raise money for charity, Prince Harry is now also turning to rugby to raise awareness for a very special cause.

The prince announced his support Thursday of Rugby For Heroes, an organization that encourages servicemen and servicewomen to get involved with the rough sport as a way to transition back to civilian life, the Daily Beast reports.

“As a serving member of Her Majesty’s Forces and an avid rugby fan, I am delighted to hear about the valuable work of Rugby for Heroes," Prince Harry told the Daily Mirror of the nonprofit his cousin-in-law Mike Tindall founded. "The military and rugby share distinctive core values -- leadership, respect, courage and camaraderie -- which is why the rugby community can play such an important role in supporting our armed servicemen and women to make the successful transition to civilian life.”

For his long-standing commitment to helping returning troops, Prince Harry is getting an esteemed award.

He’s slated to receive the Atlantic Council Award for Distinguished Humanitarian Leadership for his charitable work with wounded servicemen in Washington this month, the Associated Press reports.

But veterans aren’t the only recipient of the prince’s goodwill.

During the recent Diamond Jubliee Tour, which celebrated Queen Elizabeth's 60-year-reign, Prince Harry raised funds for Sentebale, an orphanage he established in Africa with Prince Seeiso of Lesotho in his mother's memory.

“’Sentebale' means 'forget me not,' -- simple case of not forgetting the children," Prince Harry told CBS. "And also, not forgetting our mothers who both princes and I lost at a fairly young age."

Click through the slideshow below to see even more photos of Prince Harry's charity work
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  • Britain's Prince Harry poses for pictures with students in Hanbour Island, Bahamas, Sunday, March 4, 2012. The Prince visited the Bahamas as part of a Diamond Jubilee tour that includes visits to Belize, the Bahamas, Jamaica and Brazil as a representative of Queen Elizabeth II. (AP Photo/Felipe Major)

  • Britain's Prince Harry plays a charity polo match in Campinas, Brazil, Sunday March 11, 2012. Prince Harry is in Brazil at the request of the British government on a trip to promote ties and emphasize the transition from the upcoming 2012 London Games to the 2016 Olympics in Rio de Janeiro. (AP Photo/Andre Penner)

  • Britain's Prince Harry, second left, talks to the children of Rio de Janeiro Mayor Eduardo Paes, right, upon his arrival at the Sugar Loaf mountain cable car station in Rio de Janeiro, Brazil, Friday March 9, 2012. Harry is in Brazil at the request of the British government on a trip to promote ties and emphasize the transition from the upcoming 2012 London Games to the 2016 Olympics in Rio de Janeiro. (AP Photo/Victor R. Caivano)

  • Britain's Prince Harry, center, greets people in Nassau, Bahamas, Sunday, March 4, 2012. The Prince visited the Bahamas as part of a Diamond Jubilee tour that includes visits to Belize, the Bahamas, Jamaica and Brazil as a representative of Queen Elizabeth II. (AP Photo/Felipe Major)

  • Britain's Prince Harry gives a thumbs up during the award ceremony after playing a charity polo match in Campinas, Brazil, Sunday March 11, 2012. Prince Harry is in Brazil at the request of the British government on a trip to promote ties and emphasize the transition from the upcoming 2012 London Games to the 2016 Olympics in Rio de Janeiro. (AP Photo/Andre Penner)