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Angie's List: Is It Good For Small Businesses?

www.thestreet.com  |  Posted: Updated: 05/04/2012 11:26 am

Angies List

www.thestreet.com:

The notion that the reputation of a business relies on customer reviews can sometimes end up causing more harm than good. In the case of Angie's List, this marketing catch-22 presents a difficult choice for small service providers wondering if they should profile their company on the online review service.

Angie's List caters primarily to small businesses in the home repair/home renovation, auto and health professional industries. The premise is that businesses can be reviewed and rated on an "A" to "F" scale by customers at the local level.

Read the whole story at www.thestreet.com

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Filed by Alicia Ciccone  |