iOS app Android app More

Kanye West, 'Lost In The World' Video: Rapper Teams Up With Filmmaker Ruth Hogben (VIDEO)

The Huffington Post  |  By Posted: 05/05/2012 10:42 am Updated: 05/05/2012 10:44 am

Kanye West Lost In The World Video
A still from Kanye West's "Lost in the World" video.

Kanye West loves strobe lights. From "All of the Lights" to "N----s in Paris," the Chicago rapper and Kardashian boyfriend seemingly earns an epilepsy warning with every new project. His new video for the not-so-new song "Lost in the World" certainly doesn't deviate from the pattern.

In the black and white video -- which West made with filmmaker Ruth Hogben -- post-rocker Bon Iver's haunting intro plays over images of a model in sheer fabric. When the rapper appears, he's standing on a mirrored platform -- seeing only himself when he looks down. He's "lost in the world," grounded by a reality that's isolated and clouded (via wind and fog machines).

The video's release is unexpected as the song was on My Beautiful Dark Twisted Fantasy, which is West's latest solo effort but was followed by Watch the Throne, his collaboration with Jay-Z. Currently, West is working on the G.O.O.D. Music compilation, but the rapper is known for his emphasis on quality videos (his half-hour "Runaway" short film was perhaps the biggest statement of the rapper's visual aesthetic).

The rapper has dropped three tracks in recent weeks. The first was initially titled "Theraflu" but officially released as "Way Too Cold." On the song, West took verbal potshots at Kris Humphries and announced he had fallen in love with Kim Kardashian. His next single was "Mercy," a dance-inflected joint featuring rapper-of-the-moment 2 Chainz, Pusha T and Big Sean. Finally, the rapper released a remix of Chief Keef's "I Don't Like" and angered the original track's producer in the process by making some unauthorized changes to the beat.

Watch the "Lost in the World" video above and catch up on his other songs and videos in the gallery below.

Loading Slideshow...
  • Kanye West - Mercy

  • Kanye West - Lost in the World

  • Kanye West - Way Too Cold ft. DJ Khaled (Explicit) NEW * TheraFlu *

    Music Video Kanye West. Way Too Cold. (C) 2012 Directed by @Ash_Innovator

  • Kanye West - Stronger

    Music video by Kanye West performing Stronger. (C) 2007 Roc-A-Fella Records, LLC

  • Kanye West - Love Lockdown

    Music video by Kanye West performing Love Lockdown. YouTube view counts pre-VEVO: 18944047. (C) 2008 Roc-A-Fella Records, LLC

  • Kanye West - Flashing Lights ft. Dwele

    Music video by Kanye West performing Flashing Lights. (C) 2007 Roc-A-Fella Records, LLC

  • Kanye West, Jay-Z - Otis

    WATCH THE THRONE: Kanye West & Jay-Z - Otis 2011 Roc-A-Fella Records, LLC

  • Can't Tell Me Nothing with Zach Galifianakis - High Quality Video

    This is the highest-quality version of 'Can't Tell Me Nothing' on YouTube. Song: Can't Tell Me Nothing by Kanye West Video: Zach Galifianakis and Will Oldham Exec. Producer: Kanye West Producers: Zach Galifianakis and Inman Young Director: Michael Blieden Editor: Michael Blieden For more on Zach Galifianakis, visit: www.zachgalifianakis.com For more on Kanye West, visit: www.kanyeuniversecity.com --- For more on DJ Matt Werner, visit mattswriting.com

  • Jay-Z & Kanye West - Ni**as In Paris (Explicit)

    Music video by Jay-Z & Kanye West performing Ni**as In Paris (Explicit). Watch The Throne: bit.ly 2012: Roc-A-Fella Records, LLC/Shawn Carter

  • Kanye West - Amazing ft. Young Jeezy

    Music video by Kanye West performing Amazing. (C) 2009 Roc-A-Fella Records, LLC

  • Kanye West - Good Morning

    Music video by Kanye West performing Good Morning. YouTube view counts pre-VEVO: 6240225. (C) 2008 Roc-A-Fella Records, LLC

  • Kanye West - POWER

    Music video by Kanye West performing POWER. (C) 2010 Roc-A-Fella Records, LLC

  • Kanye West - All Of The Lights ft. Rihanna, Kid Cudi

    WARNING: This video has been identified by Epilepsy Action to potentially trigger seizures for people with photosensitive epilepsy. Viewer discretion is advised. Directed by Hype Williams. "All Of The Lights" by Kanye West feat. Rihanna and Kid Cudi with vocals by Fergie, Charlie Wilson, John Legend, Tony Williams, Alicia Keys, La Roux, The Dream, Ryan Leslie, Alvin Fields and Ken Lewis.

  • Kanye West - All Falls Down ft. Syleena Johnson

    Music video by Kanye West performing All Falls Down. YouTube view counts pre-VEVO: 2735099. (C) 2003 Roc-A-Fella Records, LLC

  • Kanye West - Runaway (Full-length Film)

    Music video by Kanye West performing Runaway (Full-length Film). 2010 Roc-A-Fella Records, LLC

  • Kanye West - Welcome To Heartbreak ft. Kid Cudi

    Music video by Kanye West performing Welcome To Heartbreak. (C) 2009 Roc-A-Fella Records, LLC

  • Kanye West - Runaway (Extended Video Version) ft. Pusha T

    Music video by Kanye West performing Runaway. (C) 2010 Roc-A-Fella Records, LLC

  • The Cypher - Kanye West (GOOD Music)

    Pusha T - Big Sean - Cyhi Da Prynce - Common - Kanye West (Dj Premier) Download Uncensored: hulkshare.com

  • Kanye West - Gold Digger ft. Jamie Foxx

    Music video by Kanye West performing Gold Digger. (C) 2005 Roc-A-Fella Records, LLC

  • Kanye West - Homecoming

    Music video by Kanye West performing Homecoming. (C) 2008 Roc-A-Fella Records, LLC

  • kanye west - jesus walks

    we can be better people if we're ignorants just try.im not asking you to go to church im saying be smart.remember theres 2 types of people in the world

  • Kanye West - Heartless

    Music video by Kanye West performing Heartless. (C) 2008 Roc-A-Fella Records, LLC

  • Kanye West - Can't Tell Me Nothing

    Music video by Kanye West performing Can't Tell Me Nothing. (C) 2007 Roc-A-Fella Records, LLC

Also on HuffPost:

FOLLOW ENTERTAINMENT