Ikea Porta-Potty Turns Out To Be Luxurious Bathroom (VIDEO)

Entering a porta-potty is usually an invitation to hold your nose and pray for the best. But what if the anticipated yuckiness became a gateway to something beautiful?

That's what happened to visitors at last month's Milan Furniture Fair. Patrons thought they were walking into a garden-variety chemical toilet. Instead they discovered a 215-square-foot Ikea bathroom tricked out with all manner of Ikea-na.

And it smelled nice!

AdWeek praised the stunt (set up by an agency called 1861 United) for illustrating how Ikea can make the most of small spaces. Adverblog.com called it a "fantastic ambient marketing idea."

Check out the hidden-camera video of the attendees who figured they were answering nature's call in hell and found grace instead.

Comments

[gryphster]

04:21 PM on 05/09/2012

I prefer port-a-potties with an eerie glow when someone accidentally drops their flashlight in the poo.

[floodmfx]

10:31 AM on 05/09/2012

Running advertisements as news.
Stay Classy, HP

[Marcin A Mazurek]

07:35 AM on 05/09/2012

Tardis of Toilets.

[kudzumaster]

07:03 AM on 05/09/2012

Nothing spells luxury like cheap particle board assembled by forced prison labor.

[Mac1000]

10:23 AM on 05/09/2012

? Lighten up.

[kudzumaster]

10:36 PM on 05/09/2012

That would be "shallow up". No, thank you.

[PreacherThug]

07:02 AM on 05/09/2012

Where was the toilet?

[DG3]

06:39 AM on 05/09/2012

Great video!

[Jack Davies]

06:37 AM on 05/09/2012

Ummmm.... did any of these people know they were being filmed lol? And how far did filming go? Eh?

[bluetantra]

06:22 AM on 05/09/2012

I wonder if IKEA is going to start offering a TARDIS line?

[notniuq]

06:15 AM on 05/09/2012

For a city dweller this is actually quite a huge bathroom... and hidden cameras in bathrooms... seriously?

[Titus]

06:03 AM on 05/09/2012

It's bigger on the inside!

[tom sproule]

04:46 AM on 05/09/2012

It even SMELLED like an IKEA bathroom!!

[Hal90O0]

04:43 AM on 05/09/2012

Prayer is useless.

[Mac1000]

10:23 AM on 05/09/2012

?

[hammhome]

04:09 AM on 05/09/2012

in real life.....5 minutes flat....all the lux would be striped and stolen..... by minute 6.....it would be just another porta-potty......sigh.

[Candide33]

05:52 AM on 05/09/2012

But it was not in America.... it was in a classy city.... that is why it was not striped.

[jozie]

06:25 AM on 05/09/2012

That's why they had an attendant.

[James F Barry]

03:07 AM on 05/09/2012

Now buy it, take it home any try, try, try to put it together.............LOL

[Horace Ovidson]

02:21 AM on 05/09/2012

This just might be a perfect metaphor for my life.