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Rachael Ray Is Most Media-Covered Food Personality Of The Year, Says Research Firm

Posted: 05/08/2012 12:23 pm Updated: 05/08/2012 2:16 pm

Who's the food personality with the most media buzz of 2011? It's Rachael Ray, according to calculations by news archive company HighBeam Research.

Paula Deen, Wolfgang Puck, Mario Batali and Bobby Flay round out the top five media-loved personalities in descending order.

But take a closer look -- none of these names appear on Restaurant magazine's recently released list, The World’s 50 Best Restaurants of 2012. HighBeam decided to investigate, analyzing data for the top five U.S. chefs detailed in the list -- Thomas Keller, Daniel Boulud, Grant Achatz, Eric Ripert, Daniel Humm -- and comparing their numbers to the top media performers.

The results, detailed in a release, weren't flattering to the former:

2012-05-08-Screenshot20120508at2.10.51PM.png


The celebrity chefs came out on top, all getting more media attention than any of the best chefs from the Restaurant list. As a matter of fact, Rachael Ray received more media attention than all of the “Best Chefs” combined.

Ouch.

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Filed by Rachel Tepper  |