05/09/2012 02:32 pm ET

Budweiser Bottle Goes Red, White & Blue, First Design Change In Years

Last August, Budweiser redesigned its can in an effort to revive weak U.S. sales. Now, its the bottle's turn. For a limited time, the bottle (and can) are getting a red, white and blue makeover.

The new design is part of a summer initiative with Budweiser and the Folds of Honor Foundation, which provides post-secondary educational scholarships for families of military personnel killed or disabled while serving. A portion of all sales from May 20 to July 7 -- up to $2.5 million -- will be donated to the organization.

Check out the redesigned bottles, cans and packaging below: