Japanese Ice Bra Aims To Keep Women Cool This Summer (PHOTO)

Ladies, forget pocket fans and frozen margaritas: There's a new way to keep cool this summer, and comes in your cup size.

Japanese manufacturer Triumph has released a bra that contains built-in ice packs so women can feel "comfortable" when air conditioning isn't available, MyFox DC reports.

The bra also features a miniature fan to further aid in the cooling process and, for some reason, is designed to look like a fish tank.

The company -- which is known for creating novelty products that never actually come to market -- apparently came up with the idea in reaction to the need to conserve energy during the hot Japanese summers, particularly in light of the country's lack of working nuclear reactors in the wake of the Fukushima disaster, according to Agence France-Presse.

While many women have been using their bras for practical purposes such as extra storage for years, it seems the undergarment's other functions are starting to be taken more seriously by some manufacturers.

Last month, the JoeyBra, a bra that contains a side pocket to store a phone, money or other items was launched with a Kickstarter campaign.

According to Mashable, Mariah Gentry and Kyle Bartlow, junior business majors at the University of Washington, came up with the idea after noticing a large amount of Facebook posts from girls lamenting the loss of their cell phones during nights out on the town.

LOOK:

Check out more wacky fashion items in the slideshow below:

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• Beer-mug

  There's the hourglass figure -- and there's the beer-mug figure. This daring silhouette, shown in designer Thom Browne's fall 2011 showat Fashion Week in New York City.

• God

  The religious motto might be the least eye-catching element of this colorful ensemble, featured by designer Jeremy Scott in his fall 2011 collection at Mercedes-Benz Fashion Week at Milk Studios.

• Skin

  This model isn't just wearing a skin -- she's showing some skin. Models covered in body paint took to the runway at the Nexus Loves ... Candy's fall 2011 fashion show during Mercedes-Benz Fashion Week on Feb. 11, 2011.

• Rice Bowl

  Sometimes contemporary fashion is just, well, delicious. A model shows off an outfit seemingly inspired by a bowl of rice and chopsticks at The Blonds' fall 2011 show, held at Milk Studios in New York City

• Dragon

  According to the Chinese lunar calendar, 2011 was the Year of the Rabbit -- not the Year of the Dragon. But that didn't stop a model from strutting down the runway in a masklike dress inspired by the mythical beast. This outfit was featured during The Blonds' fall 2011 fashion show at Mercedes-Benz Fashion Week at Milk Studios.

• Gutsy

  Designer Betsey Johnson -- who showed her fall 2011 collection at the Theatre at Lincoln Center -- is known for her gutsy designs and boisterous attitude. Apparently, her models are too.

• Comforter

  Comfort is key -- and what could me more comfortable than a comforter? A model walks the runway at the Parkchoonmoo fall 2011 fashion show during Mercedes-Benz Fashion Week at Metropolitan Pavilion.

• Jewelry

  At New York City's Fashion Week, it's not just the outfits that are crazy. Dancers from the Bolshoi Ballet Academy U.S. Youth Program modeled jaw-dropping jewelry designed by Erickson Beamon at Milk Studios.

• Gold

  Figure skater Johnny Weir didn't win gold at the Olympics -- but he wore gold at Fashion Week. The famed skater walked the runway for Indashio at Metropolitan Pavilion in 2011.

• Jungle

  It's a jungle out there -- so why not dress like it? A model walks the runway in an animal print outfit at the Betsey Johnson fall 2011 fashion show.

• Ice Bra

  The "Super Cool Bra" features built-in ice packs to help keep women cool during the summer.

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Comments

[mudshark12]

02:19 AM on 07/08/2012

I APPROVE of this novel idea!

[jimjim41844]

07:53 PM on 07/04/2012

Starts out 36D, and with some wear goes down to 36B. LOL.
Just joking, I know it does not change...

[TeeSC]

01:01 PM on 06/28/2012

I want one of those!

[Mickey Bitsko]

11:13 AM on 06/03/2012

Are there allowances for us men to keep our hands cool, preferably while the bra is on the girl?

[Boissiere Parker]

01:23 AM on 05/14/2012

I would definitely give it a try. Nothing worse than hot, sweaty ta-ta's on a hot day.

[CarlIII]

09:18 PM on 05/13/2012

Tokyo is an absolute trip. It's like being on another planet. Very nice people but they are everywhere. 20 million cell phones working at the same time. Subway is an experience. Very modern with mixture of traditional. Cool place indeed.

[Moonshi14]

06:27 AM on 05/13/2012

finally lol, a way to keep my boobs cold! from the same ple that brought u pants in a vending machine.

[TimFromLA]

05:15 PM on 05/11/2012

Sheesh.

[sasweeney1]

02:41 PM on 05/11/2012

I didn't realize boob-heat was such an epidemic. On a side note, the two models are cute!

[Hot under collar RP]

12:03 PM on 05/11/2012

Brings up how cold is it " Cold as a witchs "

[convolutedspeech]

09:41 AM on 05/11/2012

HAHAHAHA, this is AWESOME! where can i order?

[acarioti]

09:24 AM on 05/11/2012

Fells like a litte 'nip' in the air!

[uniqumm]

09:00 AM on 05/11/2012

No, NO!

You want to keep those puppies warm!
Warm, and comfortable....... And, help support their shape, but not too harshly. They should also have a bit of freedom to move with the gait.

They should be warm, and comfy, and ......

........... oh, hell! I gotta go...........................

[Satis214]

07:37 AM on 05/11/2012

Now one for the crotch and don't for get the fish !

[ladyjonquil]

07:26 AM on 05/11/2012

One of my friends with MS made her own cooling bra years ago to help regulate her core body temperature. It kept her ms more manageable during the hot months. These are much cuter though!

[TeeSC]

01:10 PM on 06/28/2012

What IS your friend's phone number!!!!

[ladyjonquil]

01:14 PM on 06/28/2012

She's spoken for already.