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Party Girls To Momtrepreneurs: Celeb Moms Cash In On Motherhood

Posted: 05/11/2012 2:00 pm Updated: 05/11/2012 1:56 pm

Any parent will tell you that having children can be very expensive, but for Hollywood moms adding to their family can be extremely lucrative.

For many female celebrities, having a baby can often bring more attention and money than releasing a new album or blockbuster movie. From the moment a celebrity becomes pregnant, there is an opportunity to increase their brand and their profits. Everything from the official announcement, to the first photos, to product lines, to the way they shed the baby weight is just another way to rake in the, sometimes, millions of dollars.

But the celebrity baby bump and eventual offspring wasn't always so fetishized or profitable. According to The New York Times, it wasn't until Bonnie Fuller took over at Us Weekly in 2002 and redesigned the magazine with a focus on how celebrities are just like the rest of us, revealing mundane events like grocery shopping, to obsessively detailing every inch of a growing baby bump.

And as The Times also notes, having a baby is also a way for some celebs to revive their dwindling careers, with parenthood now "a viable Plan B."

They say motherhood changes you and that couldn't be more true for former party girls Nicole Richie and Kendra Wilkinson, who were able to revitalize their careers going from wild child to having a child.

Check how these former Hollywood party girls managed to become momtrepreneurs:

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  • Nicole Richie

    Nicole Richie is the ultimate party girl turned momtrepreneur. Though the world was introduced to Richie back in 2003 as Paris Hilton's trashier sidekick on the <a href="http://www.imdb.com/title/tt0362153/" target="_hplink">reality show "The Simple Life,"</a> she had managed to turn her image around and cash in on settling down. In her post-Paris years, Richie first gained attention for her ever-shrinking body. Her emaciated look was one of the reasons it came as a surprise to many when she <a href="http://www.cnn.com/2007/SHOWBIZ/TV/07/31/richie.pregnant.reut/index.html" target="_hplink">announced she was pregnant with her boyfriend Joel Madden's baby. </a> In 2008 she gave birth to daughter Harlow, and scored a reported $1 million for the <a href="http://www.people.com/people/article/0,,20180683,00.html" target="_hplink">first photos from People magazine</a>. In 2009 the couple welcomed a son -- Sparrow, and then decided to make things official marrying in 2010. Nicole's new image as the picture of domesticity allowed her to distance herself from her dark past that included a heroin addiction and a <a href="http://today.msnbc.msn.com/id/16145066/ns/today-entertainment/t/nicole-richie-arrested-dui/#.T600gJ9YvtQ" target="_hplink">2006 DUI conviction</a>. In 2009, she used her new status as a celebrity mom to c<a href="http://stylenews.peoplestylewatch.com/2009/08/05/exclusive-sneak-peek-nicole-richies-maternity-line-for-a-pea-in-the-pod/" target="_hplink">reate a collection of maternity clothes</a>, and later expanded her own clothing line. Richie actually has cache in fashion world - with her Nicole Richie Collection on QVC and her gig as a mentor on "Fashion Star," <a href="http://www.nydailynews.com/life-style/fashion/nicole-richie-footsteps-top-couturiers-macy-collab-article-1.1075711#ixzz1uXjEj8k9" target="_hplink">and she just inked a deal to design a line for Macy's. </a> (Photo Credit: Getty)

  • Kendra Wilkinson

    Kendra Wilkinson went from Playboy playmate to mommy dearest when she and husband Hank Baskett welcomed their first child,<a href="http://www.people.com/people/article/0,,20326196,00.html" target="_hplink"> Hank Randall the fourth in June 2009. </a> America was introduced to Kendra as one of Hugh Hefner's girls on the <a href="http://www.buddytv.com/articles/the-girls-next-door/the-girls-next-door-kendra-wil-30204.aspx" target="_hplink">E! reality show "Girls Next Door,"</a> but she reinvented her image with her marriage and pregnancy plotline that played out on her spinoff show "Kendra." A <a href="http://www.huffingtonpost.com/2010/07/06/kendra-wilkinson-talks-me_n_636426.html" target="_hplink">book deal with Simon & Schuster followed</a>, as did a large pay day for the first photos of baby Hank, and several endorsement deals <a href="http://socialitelife.com/photos/dont-force-kendra-wilkinson-to-dress-like-duchess-kate/kendra-wilkinson-promotes-ab-cuts-11" target="_hplink">including Ab Cuts, which she promoted to lose the baby weight. </a> Kendra even admits that embracing her motherly side has improved her career. "If I would have stayed that party girl, I don't think I would have had the success I had," <a href="http://www.nytimes.com/2012/04/29/fashion/the-baby-bump.html?_r=3&pagewanted=1&ref=fashion&adxnnlx=1336398103-Rv9ZJ2Kl3zg4xku7pxbPAw" target="_hplink">she told <em>The New York Times</em></a>. "I think it all had to do with me taking the craziest turn any party girl could have taken. And that's having a family. It was much more valuable than being at the Playboy Mansion. Like 100 times more valuable." (Photo Credit: Getty)

  • Kourtney Kardashian

    There isn't much the Kardashians don't already endorse, so when <a href="http://today.msnbc.msn.com/id/32402450/ns/today-today_entertainment/#.T6021Z9YvtQ" target="_hplink">Kourtney became pregnant in 2009</a>, a whole new world of things to shill opened up for her -- <a href="https://www.bellybandit.com/CelebrityTestimonials.aspx" target="_hplink">like the Belly Bandit, which she endorsed after giving birth. </a> Kourtney cashed in on motherhood big time -- <a href="http://www.youtube.com/watch?v=Zy0Bqsc9D48" target="_hplink">even filming the birth of her son Mason for "Keeping Up With The Kardashians." </a> She and boyfriend Scott Disick made $300,000 off the birth of little Mason,<a href="http://www.popeater.com/2009/12/29/kourtney-kardashian-baby-photos/" target="_hplink"> selling the first photos of <em>Life & Style</em>. </a> In November 2011, the couple announced they are expecting their second child, and likely cashed in again<a href="http://officialkourtneyk.celebuzz.com/2011/11/yes-im-pregnant/kourtney-kardashian-pregnant-us-magazine-cover-113011-491x666/" target="_hplink">by giving <em>Us Weekly</em> an exclusive on her pregnancy announcement. </a> The 32-year-old star also thinks she knows a thing or two about raising children and shares her<a href="http://blogs.babycenter.com/celebrities/kourtney-kardashian-starts-a-mommy-blog/" target="_hplink"> wisdom on the Mommy blog she started in November. </a> (Photo Credit: Getty)

  • Tori Spelling

    Former "Beverly Hills, 90210" star Tori Spelling's career was quickly approaching hasbeen status, but a second marriage and a couple of adorable kids changed all that. The 38-year-old has managed to stay in the public eye with <a href="http://tori-and-dean.oxygen.com/" target="_hplink">reality shows that offer an intimate look into her life with husband Dean McDermott and her ever-growing family </a>-- "Tori & Dean: Inn Love," "Tori & Dean: Home Sweet Hollywood" and the upcoming "Craft Wars." The shows heavily focused on the arrival of their kids -- first they welcomed son Liam in March 2007, daughter Stella in June 2008 and Hattie in October 2011. And the Spelling-McDermott house is about to get even bigger, with the couple <a href="http://www.celebuzz.com/2012-05-03/tori-spelling-is-latest-hollywood-lady-to-flaunt-bikinid-baby-bump-photos/" target="_hplink">expecting their fourth child later this year. </a> The actress also cashed in on her domestic life, <a href="http://www.amazon.com/Mommywood-Tori-Spelling/dp/B005IUY8D2/ref=la_B001JRZYX6_1_2?ie=UTF8&qid=1336588840&sr=1-2" target="_hplink">writing books such as "Mommywood,"</a> and "uncharted terriTORI" that revealed "candid stories of juggling work, marriage, motherhood, and reality television cameras." (Photo Credit: Getty)

  • Jessica Alba

    While Jessica Alba was never a party girl, she was best known for showing off her curves and filling the role as eye candy. Giving birth to daughters Honor and Haven in 2008 and 2011, respectively, landed Alba and husband Cash Warren a reported $1.5 million for exclusive first photos. The 31-year-old star even <a href="http://www.huffingtonpost.com/2012/01/20/jessica-alba-beyonce-should-sell-first-photos-of-blue-ivy-carter_n_1219918.html" target="_hplink">advocated that other stars should sell their child's first photos to magazines</a>. In 2011 she told CNN: "For our family, we just wanted to control the experience. We put the money that the picture made into a bank account for Honor to do whatever she wants to do with," she explained. "It's her picture, it's her birth, and we didn't want it to be like a weird thing when we were walking out of the house with her for the first time." In January, Alba parlayed her status as a celebrity mom to <a href="http://celebritybabyscoop.com/2012/01/26/jessica-alba-launches-the-honest-company-eco-friendly-baby-care-products-" target="_hplink">launch The Honest Company, featuring an eco-friendly, toxic-free baby care line. </a> (Photo Credit: Getty)

  • Snooki

    Snooki has made a career out of being a sloppy, loud party girl, but that's all about to change -- we hope. Many believe the 24-year-old reality TV star's <a href="http://www.huffingtonpost.com/2012/03/07/snooki-pregnant-baby-rumors-engaged_n_1326208.html?ref=snooki" target="_hplink">pregnancy</a> will be the end of her career, but there's just as many people who will tune into see if Snooki can handle motherhood, as will tune into see her throw back drinks at the bar. Snooki and her pal JWoww already <a href="http://www.huffingtonpost.com/2012/04/26/snooki-and-jwoww-trailer-_n_1457388.html?ref=snooki" target="_hplink">had a spinoff show in the works and after she announced her pregnancy, they decided it would make sense to focus the show around the baby's impending arrival.</a> Snooki is set to make some major money off her mini meatball. She's set to attach her name to a clothing line, accessories including bibs, rattles, strollers and cribs. She's also <a href="http://www.forbes.com/sites/larissafaw/2012/04/04/snooki-announces-her-first-baby-brand-extension/" target="_hplink">partnered up with Happy Feet to launch infant and children's slippers that will cost $15</a>. Snooki is ready to cash in on her baby, but many doubt she'll be able to be a good parent: "Everyone will be surprised to see a different side of me. I'm loving, caring, sensitive, protective and very maternal, no matter what people might think," <a href="http://www.huffingtonpost.com/2012/05/07/snooki-pregnant_n_1497645.html?ref=entertainment&ir=Entertainment" target="_hplink">she recently told V magazine</a>. For what it's worth, though Snooki loves to tan, she recently showed off some sound thinking -- <a href="http://www.usmagazine.com/celebrity-news/news/tanning-mom-slammed-by-snooki-that-bitch-is-crazy-201235" target="_hplink">criticizing "Tan Mom" who was accused of bringing her 5-year-old daughter into a tanning bed. </a> Of course Snooki would never take her kid to a tanning salon, but we can't help thinking she's sure to come out with her own line of baby-safe bronzer. (Photo Credit: Getty)

  • Kristin Cavallari

    Once best known as the manipulative man eater on MTV reality shows "Laguna Beach" and "The Hills," Kristin Cavallari has done little else other than play herself on TV. The 24-year-old reality star tried her hand at acting, but a career never took off. Still, Cavallari has kept her name in the press through her personal life -- first announcing her <a href="http://www.huffingtonpost.com/2011/04/26/jay-cutler-kristin-cavallari-engaged_n_853672.html" target="_hplink">engagement to Chicago Bears quarterback Jay Cutler</a> in 2011, before <a href="http://www.huffingtonpost.com/2011/07/25/kristin-cavallari-jay-cutler-end-engagement_n_908359.html" target="_hplink">splitting up</a> and <a href="http://www.huffingtonpost.com/2011/11/21/kristin-cavallari-jay-cutler-engagement-on_n_1106091.html" target="_hplink">reuniting</a> months later. The couple then <a href="http://www.huffingtonpost.com/2012/01/22/kristin-cavallari-pregnant-jay-cutler_n_1222497.html" target="_hplink">confirmed the news they are expecting</a> their first child together later this year. With her reality TV background, Kristin is poised to follow in the footsteps of the likes of Tori Spelling and Kendra Wilkinson, if there's enough interest to document her life as a mom on TV. (Photo Credit: Getty)

  • Jessica Simpson

    Jessica Simpson's music career has faded in the last decade, as she became a house hold name, known more for her confusion between tuna and chicken and other gaffes on her reality show with then-husband Nick Lachey. In the years since the two divorced, Simpson found success with a fashion empire that is worth billions of dollars. When Simpson became pregnant she seemed determine to cash in the best she could. She reportedly held out on announcing her pregnancy as she was looking for a magazine to <a href="http://www.nypost.com/p/news/business/baby_times_are_tough_17nXAnb9KXLrnEJVKMO2XM" target="_hplink">offer her a $500,000 pay day for the "exclusive" news. </a> As it was already more than evident that Simpson was expecting, she ended up <a href="http://www.huffingtonpost.com/2011/10/31/jessica-simpson-pregnant-eric-johnson-expecting-baby_n_1068125.html" target="_hplink">announcing the good news on Twitter. </a> Though the announcement made no money, Simpson's pregnancy has brought her more attention than she's had in years. She landed the <a href="http://www.huffingtonpost.com/2012/03/07/jessica-simpson-nude-pregnant-elle_n_1326268.html" target="_hplink">cover of <em>Elle</em> magazine, posing nude, holding her very pregnant belly</a> and impending due date became <a href="http://www.huffingtonpost.com/2012/04/10/jessica-simpson-brushes-off-fat-comments_n_1414638.html" target="_hplink">constant tabloid fodder</a>. After what seemed like the world's longest pregnancy, Jessica Simpson <a href="http://www.huffingtonpost.com/2012/05/01/maxwell-drew-johnson-jessica-simpson-baby-eric-johnson_n_1305135.html" target="_hplink">gave birth on May 1, and welcomed daughter Maxwell Drew</a> into the world. Though the world was waiting with bated breath for Simpson to delivery, it was estimated that the star <a href="http://www.huffingtonpost.com/2011/12/05/jessica-simpsons-baby-photos_n_1129747.html" target="_hplink">wouldn't receive millions of dollars for the first photographs of Maxwell</a>, like other celebs have. <a href="http://www.wwd.com/media-news/fashion-memopad/little-baby-bump-5904279" target="_hplink">And according to Women's Wear Daily</a>, Simpson just signed a deal with $800,000 with People magazine for the first photos. Still, there are plenty of other ways for Simpson to make money off her new role as a mom. According to ABC News, the 31-year-old singer just inked a <a href="http://abcnews.go.com/GMA/video/jessica-simpson-inks-weight-watchers-contract-16318474" target="_hplink">$3 million contract with Weight Watchers</a> to lose the weight she gained while pregnant. (Photo Credit: Getty)

  • Gwen Stefani

    Though she was never a party girl, motherhood gave singer Gwen Stefani another avenue for inspiration for her clothing line. The singer/designer and husband Gavin Rossdale welcomed sons Kingston in 2006 and <a href="http://www.huffingtonpost.com/2008/10/30/zuma-gwen-stefani-release_n_139168.html" target="_hplink">Zuma in 2008</a>, which later helped her launch her clothing line for little ones. In 2011 she <a href="http://www.ontheredcarpet.com/Gwen-Stefani-debuts-childrens-clothing-line-for-Target/8430442" target="_hplink">debuted her Harajuku Mini, a clothing line for kids at Target. </a> "I've always wanted to do a cool children's fashion line inspired by the super-cute and playful kids' clothing you find in Japan," Stefani said in a statement in July. "The whole idea is about being creative, expressing your own individuality and having fun getting dressed." (Photo Credit: Getty)

  • Angelina Jolie

    In her youth, Angelina Jolie had a reputation as a brother-kissing, blood wearing, knife collecting weirdo. Though her career has never needed reviving, her journey into motherhood, first adopting three children and later giving birth to three with partner Brad Pitt, has softened her image. Jolie and Pitt made a pretty penny off the birth of Shiloh in 2006, with <a href="http://www.dailymail.co.uk/tvshowbiz/article-389580/First-photo-Brad-Angelinas-baby.html" target="_hplink"em>People </em>magazine shelling out $4 million</a> and later paying an <a href="http://today.msnbc.msn.com/id/25967334/ns/today-entertainment/t/source-jolie-pitt-baby-pics-fetch-million/#.T608y59YvtQ" target="_hplink">estimated $14 million for the first photos of twins Viv and Knox. While they made an insane amount of money off the birth of their kids, the power couple reportedly donated it all to charity.</a> (Photo Credit: Getty)

  • Madonna

    Once she was "Like A Virgin" who wrote a book all about "Sex," and now she's mother of four children. Madonna gave birth to <a href="http://www.people.com/people/archive/article/0,,20142610,00.html" target="_hplink">Lourdes</a> in 1996, <a href="http://articles.cnn.com/2000-08-11/world/us.madonna_1_guy-ritchie-and-madonna-pop-superstar-madonna-baby-boy?_s=PM:WORLD" target="_hplink">Rocco</a> in 2000, and adopted <a href="http://www.guardian.co.uk/music/2009/jun/12/madonna-mercy-malawi" target="_hplink">David</a> in 2006 and <a href="http://www.dailymail.co.uk/tvshowbiz/article-1191762/Madonna-ecstatic-court-rules-adopt-second-Malawian-child-Mercy-James.html" target="_hplink">Mercy </a>in 2009 Madonna has reinvented herself countless times over the years and though she didn't focus on her motherhood as a selling point, she has used it to her advantage. The singer used her new role as a mom to cash in by writing a series of <a href="http://www.amazon.com/Madonna-Children-English-Peabodys-Adventures/dp/0670060879" target="_hplink">children's books called "The English Roses"</a>, and in 2010, she teamed up with her teenage daughter Lourdes to create a <a href="http://www.hollywoodreporter.com/fash-track/madonna-lola-model-material-girl-254704" target="_hplink">juniors clothing line called Material Girl, sold at Macy's. </a> (Photo Credit: Getty)

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