There will be no bidding war for the first pictures of Jessica Simpson's baby girl, Maxwell Drew Johnson. People magazine has already secured the rights to the exclusive photos for $800,000.
"Gone are the days when several magazines would bid on getting the first pictures," one magazine insider tells me. "The only one left that has that sort of money is People. Plus, the others can run a stock image of the Kardashians for a few hundred dollars and sell a huge amount of copies."
Just last week, it was announced that Jessica had signed a $3 million deal with Weight Watchers, bringing the total amount she will make off having a baby to around $3.8 million. Not bad for the new mom-trepreneur.
"Jessica is a little bit of a risky cover," another editor tells me. "She hasn't sold magazine covers in a long time, which is why she has been offered less than a million for the pictures. Although, when it comes to celebrity babies, the risk is minimal."
Jennifer Lopez received $6 million for images of her twins, but the record is still held by Angelina Jolie and Brad Pitt, who received around $14 million for the exclusive on their twins.
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