There will be no bidding war for the first pictures of Jessica Simpson's baby girl, Maxwell Drew Johnson. People magazine has already secured the rights to the exclusive photos for $800,000.
"Gone are the days when several magazines would bid on getting the first pictures," one magazine insider tells me. "The only one left that has that sort of money is People. Plus, the others can run a stock image of the Kardashians for a few hundred dollars and sell a huge amount of copies."
Just last week, it was announced that Jessica had signed a $3 million deal with Weight Watchers, bringing the total amount she will make off having a baby to around $3.8 million. Not bad for the new mom-trepreneur.
"Jessica is a little bit of a risky cover," another editor tells me. "She hasn't sold magazine covers in a long time, which is why she has been offered less than a million for the pictures. Although, when it comes to celebrity babies, the risk is minimal."
Jennifer Lopez received $6 million for images of her twins, but the record is still held by Angelina Jolie and Brad Pitt, who received around $14 million for the exclusive on their twins.
The reality star is pregnant with her second child, a baby girl.
The actress is expecting her first baby with boyfriend Jean-David Blanc.
The "Bachelor" star is expecting her second child with husband Tye Strickland.
Wilde is expecting her first baby with fiance Jason Sudeikis.
Barrymore is expecting her second child with husband Will Kopelman.
Clarkson announced her pregnancy on Twitter Nov. 19, 2013. She's expecting her first child with husband Brandon Blackstock.
Goodwin and her fiance and "Once Upon A Time" co-star Josh Dallas are expecting their first child together.
Pataky and her husband Chris Hemsworth are expecting their second child, they announced Nov. 20, 2013.
JWoww, who's expecting her first child with fiance Roger Mathews in July, is set to welcome a little baby girl.
The "SNL" star and his wife Christina Evangelina are set to welcome their first child.
Lil Kim debuted her baby bump during NYFW on Feb. 12.
Aguilera is reportedly expecting her second child, her first with fiance Matthew Rutler.
The former "Office" star is expecting her second child.