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America's Favorite Store-Bought Cookies

Posted: 05/14/2012 12:39 pm

Last week, we shared America's favorite fast food chains, based on a poll by market research firm Harris Interactive. The poll, which uses an "academically vetted brand equity model," took into account about 20 different cookie brands.

The average score of all cookie brands was 65.47, with Archway Cookies, Famous Amos Chocolate Chip Cookies, Keebler Chips Deluxe, Keebler Pecan Sandies, Keebler Vanilla Wafers, Keebler Vienna Fingers, Lofthouse Frosted Sugar Cookies, Mother's Cookies, Mrs. Fields Cookies, Nabisco Newtons, Nabisco Nutter Butter Cookies, Nabisco SnackWells, Voortman Cookies all hitting below that average.

Eight brands, however, scored above that metric. See America's favorite store-bought cookies below:

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  • 8. Chewy Chips Ahoy (65.51)

  • 7. Chunky Chips Ahoy (65.82)

  • 6. Chips Ahoy (67.55)

  • 5. Pepperidge Farm Soft Baked Cookies (67.77)

  • 4. Nilla Wafers (68.05)

  • 3. Keebler Fudge Shoppe Fudge Stripes Cookies (68.45)

  • 2. Pepperidge Farm Milano Cookies (71.04)

  • 1. Oreos (76.22)

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Filed by Carey Polis  |