If the worst thing about being sick is that you were too tired to check Twitter, fret no more. It just became easier for you to stay involved with your network.
Twitter on Monday unveiled a weekly email digest option that sends the best of Twitter to your inbox.
The digest email will include the most relevant tweets in your network along with the most engaging tweets seen by people you follow, Othman Laraki, director of Growth and International, revealed in a blog post today.
Laraki further explained the layout of the email:
Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you. Click any headline to finish reading the story, add your take by tweeting directly from the email, and see related Tweets from the people you follow.
The email digest, like Twitter's Discover tab, is another component of the network's major redesign -- a process the company began in December. The Discover tab shares real-time stories and popular tweets using an algorithm that chooses links based on your personal preferences.
The latest Twitter announcement may be a result of the company's recent acquisition of Summify, as VentureBeat reports. Twitter in January bought the social summary company, which offered curated content based on interest, and shut down the service and brought a handful of Summify employees into the Twitter fold. Email marketing provider ResoEngine, another recent Twitter acquisition, may have also have played a part in the development of the email digest.
All Twitter users will receive the email digest as it rolls out over the next few weeks. To opt out, users will have to manually change their email preferences in their Twitter settings.
On April 2, a staffer for Singapore-based news outlet <a href="http://twitter.com/#!/stcom" target="_hplink">The Straits Times</a> posted an offensive tweet on the company's feed. "I'd like to apologise unreservedly on behalf of our staff member. He mixed up his personal and corporate accounts," social media editor <a href="http://twitter.com/NgTzeYong" target="_hplink">Ng Tze Yong</a> tweeted, after the offending post had been deleted. [hat tip Christine L.]
In early March, a NSFW tweet found its way onto the <a href="http://twitter.com/ChryslerAutos" target="_hplink">Chrysler Autos</a> feed. "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f***ing drive," read the <a href="http://www.huffingtonpost.com/2011/03/09/chrysler-twitter-account-_n_833571.html" target="_hplink">errant tweet</a>, which was promptly removed. New Media Strategies, a social media agency in charge of the feed, took the fall for the ensuing controversy and fired the employee who managed Chrysler's tweets. Not long after, the <a href="http://www.huffingtonpost.com/2011/03/10/chrysler-twitter-f-bomb-tweet_n_834246.html" target="_hplink">AP</a> reported that Chrysler had ended its relationship with New Media Strategies.
The Twitterverse recently turned against fashion designer <a href="http://twitter.com/KennethCole" target="_hplink">Kenneth Cole</a> after his official Twitter feed apparently misused the hashtag #Cairo to promote Cole's <a href="http://www.huffingtonpost.com/2011/02/03/kenneth-cole-tweet-uses-c_n_818226.html?ir=Technology" target="_hplink">spring clothing line</a>. At the time, Cairo was a trending topic on Twitter due to protests in Egypt. Cole soon deleted the tweet and apologized, calling the incident "poorly timed and absolutely inappropriate."
In February, the <a href="http://twitter.com/RedCross" target="_hplink">Red Cross</a>'s social media specialist <a href="http://twitter.com/riaglo" target="_hplink">Gloria Huang</a> <a href="http://www.huffingtonpost.com/2011/02/16/red-cross-rogue-tweet_n_824114.html" target="_hplink">mistakenly posted a personal tweet</a> on the company's feed. "We've deleted the rogue tweet but rest assured the Red Cross is sober and we've confiscated the keys," an explanatory Red Cross tweet said. <a href="http://twitter.com/#!/dogfishbeer" target="_hplink">Dogfish Head</a> retweeted the "gettingslizzerd" hashtag and encouraged customers to donate to the Red Cross.
Someone claiming to be an intern for <a href="http://twitter.com/marcjacobsintl" target="_hplink">Marc Jacobs</a> CEO Robert Duffy recently posted a rant on the company's official feed. The <em><a href="http://www.dailymail.co.uk/femail/article-1370024/Marc-Jacobs-intern-brands-company-CEO-tyrant-meltdown-fashion-labels-Twitter-account.html" target="_hplink">Daily Mail</a></em> reprinted some of the tweets. "You guys and gals have no idea how difficult Robert is. I am only an intern. My last day is tomorrow. I wouldn't be tweeting this if not!" one read. "Good luck! I pray for you all. If you get the job! I'm out of here. See ya! Son't want to be ya! Roberts a tyrant! Seriously! He is tough!" read another. The tweets were deleted and the incident was blamed on a stolen password.
Shortly after the Japan tsunami, search engine <a href="http://www.twitter.com/bing" target="_hplink">Bing</a> posted a tweet that promised a dollar for every retweet from followers. Tweeters <a href="http://www.mediabistro.com/alltwitter/bing-tries-to-help-japan-on-twitter-walks-into-a-pr-nightmare_b4455" target="_hplink">bristled</a> at the post, which was generally viewed as more of a marketing strategy than a charitable gesture, and Bing eventually backpedaled. "We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K," <a href="http://twitter.com/bing/status/46698091604226048" target="_hplink">wrote</a> Bing.
Back in 2009, UK furnishings retailer <a href="http://twitter.com/habitatuk" target="_hplink">Habitat</a> allegedly spammed popular hastag feeds with tweets promoting the brand. Habitat later apologized and blamed an "<a href="http://www.brandrepublic.com/News/915903/Habitat-blames-Twitter-faux-pas-intern/" target="_hplink">overenthusiastic intern</a>" for inserting "#mousavi" (a 2009 Iranian presidential candidate) and "#iphone" into their promos.
In November 2010, the following tweet appeared on <a href="http://go.telegraph.co.uk/?id=296X467&url=http%3A%2F%2Ftwitter.com%2Fvodafoneuk" target="_hplink">Vodafone UK</a>'s feed: "VodafoneUK is fed up of dirty homo's and is going after beaver." Customers were incensed, and some assumed that the account had been hacked. Vodafone admitted, however, that an employee had written the tweet. "An individual posted an obscene remark on the Vodafone UK Twitter account [...] The individual has been suspended pending further notice," read an apology issued by the company, according to <em><a href="http://www.guardian.co.uk/technology/2010/feb/05/vodafone-twitter-obscene-tweet" target="_hplink">The Guardian</a></em>.
<a href="http://www.huffingtonpost.com/social/Craig_Isaacs"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/Craig_Isaacs">Craig Isaacs</a>:<br />Mr. Andrews of Ketchum decides to offend FedEx worldwide through Twitter...right before he meets their marketing team to demonstrate Twitter.
<a href="http://www.huffingtonpost.com/social/strydre"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/strydre">strydre</a>:<br />While simultaneously prosecuting a hacker for making full use of his PS3 and defending itself in a case of feature removal, Sony PR rep tweets the cryptographic key needed to (re)unlock the PS3's potential.