WOMEN

The Rise Of Weight Watchers In The 1960s

05/15/2012 12:39 pm ET

This week on Mad Men's "Dark Shadows" episode, Weight Watchers serves as a type of therapy for Betty Francis, who can definitely use it. Boredom, jealousy, and insecurity dominate Betty's life as a 1960s housewife on her second marriage, and she's turned to bags of Bugles to pass the time. Now determined to lose the weight, the former model turns to a new diet plan gaining popularity with women like her, Weight Watchers. Considering Betty's mother-in-law already tried to push diet pills on her, which contained amphetamines at the time, the group meetings are the responsible approach to weight loss for Betty Francis.

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