05/16/2012 06:09 pm ET

Conan O'Brien Zings Oprah, Rupert Murdoch At TBS 2012 Upfront

Conan O'Brien cracked some jokes at the expense of media heavyweights at TBS' upfront presentation on Wednesday morning.

Turner executives gathered at the Hammerstein Ballroom in New York City to present new shows and developments to advertisers. O'Brien, who has hosted TBS' flagship comedy program "Conan" since 2010, concluded his joke-filled presentation with a well-received bit making fun of the television industry.

He read some mock Craigslist postings out loud, and projected photos of the moguls who "authored" them. A few highlights:

With a photo of CBS' Leslie Moonves: "HOUSE SWAP: My $20 million house in Brentwood for my 30 million house in Malibu. Ha, just kidding! They’re both my houses! God, I’m rich."

For News Corp's Rupert Murdoch: "MISSED CONNECTION: YOU: beautiful, checking your voicemail. ME: goblin-like, selling your voicemail."

Displaying an image of Oprah Winfrey: "FOR SALE: Controlling interest in OWN. $10 or best offer."