Guinness Deep-Sea Bar / Jump Studios

2012-02-16-archdailyreal.jpg  |  Posted: Updated: 05/18/2012 10:21 am

By Alison Furuto
Click here for the original article.

2012-05-16-guinness1.jpg

Courtesy of Jump Studios

London-based architecture practice, Jump Studios, recently completed the interior of a submarine for the first ever Guinness deep-sea bar, which recently plunged the depths of the Baltic in the Stockholm Archipelago. Jump was asked to create an interior for the vessel (fitting a space approximately 11m2) that reflected the Guinness brand statement ā€˜Alive Inside’. And the solution was a fluid concept, constructed from GRP (glass reinforced plastic), that captures the feeling of being ā€˜immersed in a dynamic, flowing experience’. More images and architects’ description after the break.

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Courtesy of Jump Studios
The design was commissioned for the Guinness Sea Experience competition, celebrating the iconic brand’s 250th anniversary – when Arthur Guinness signed the 9,000-year lease on the famous St. James’s Gate Brewery in Dublin. Three prizes were offered as part of the global promotion, including a trip inside the custom-built Guinness-branded submarine.
2012-05-16-guinness3.jpg
Courtesy of Jump Studios
Sculpted nooks for seating, tables and a bar all form part of the shell, which is covered in rubber discs, akin to bubbles. Some of the discs were hollowed out and inset with LEDs, while others were left empty to serve as receptacles for the all-important cans and glasses. Jump worked alongside carpentry and engineering specialist Nicholas Alexander on the construction of the interior, which had to meet stringent marine specs on matters such as ventilation and fire safety while also satisfying the operational requirements of the submarine.
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existing conditions and plans
The project involved fitting an object almost exactly the size of the submarine inside it – via two small hatches. The components were made at the Nicholas Alexander workshop in London (after exact measurements were taken of the submarine from its base in Sweden) before being driven out to Sweden and assembled in sub-zero temperatures.
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plan and sections
FOLLOW CULTURE

By Alison Furuto Click here for the original article. Courtesy of Jump Studios London-based architecture practice, Jump Studios, recently...
By Alison Furuto Click here for the original article. Courtesy of Jump Studios London-based architecture practice, Jump Studios, recently...
 
 
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09:49 PM on 05/16/2012
That's it? Kinda boring. I was expecting flat-screen 3D-enabled tv's and built-in fishtanks inside the submarine too. And a glass floor to see the ocean bottom with
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HUFFPOST SUPER USER
sensimilla
Lead with your heart, and your mind will follow...
06:59 PM on 05/16/2012
Wow, guinness has really jumped the shark.
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HUFFPOST SUPER USER
Mary Karius
my micro-bio is empty
04:55 PM on 05/16/2012
is this what heaven looks like?
04:44 PM on 05/16/2012
An Irish Toast then?
May you have the hindsight to know where you've been,
The foresight to know where you are going,
And the insight to know when you have gone too far.
ALECTRO
Valiant protector of the truth
04:31 PM on 05/16/2012
BRILLIANT!!!
04:04 PM on 05/16/2012
I dont even care for Guiness. I rather have a lite Pilsner beer anyday.
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sprklz
03:16 PM on 05/16/2012
I'd like to quote Dr. Evil...."gonna vom."
03:12 PM on 05/16/2012
Stupid and irresponsible. If something should happen while under water...people would be too dayum drunk to think clearly to respond to an emergency..Not "Smart" at all~~~ A death Trap if you ask me~~
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mike727360
I'm a guy. End of Story
03:23 PM on 05/16/2012
It's their choice. If they're stupid enough to get in there, their families can sue when they drown.
04:07 PM on 05/16/2012
TOO "DAYUM" IS THAT LIKE TOO DAMN?
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03:01 PM on 05/16/2012
As if I didn't have to pee enough....
02:07 PM on 05/16/2012
Do we not have anything better for the humanity the rich jerk always want alienate themselves from ?
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andrewreza
01:37 PM on 05/16/2012
How about an operating room bar theme, where they hook you up to an iv of your favorite booze and give you a bedpan so you don't have to even move...
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darkevolutonary
author/artist/jack-of-all-trades, master of none..
01:26 PM on 05/16/2012
A submarine bar that serves guinnis? I think a restaraunt would have made more sense, although I'm sure it's far too expensive for the average person.
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01:57 PM on 05/16/2012
Which is also why they have chose to serve such a relatively cheap and mediocre beer.
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prestonsturges
Lights! Camera! Action!
03:37 PM on 05/16/2012
Sarcasm?
03:21 PM on 05/16/2012
*Guinness
01:24 PM on 05/16/2012
Absolutely BRILLIANT
01:22 PM on 05/16/2012
this looks like big trouble coming.