Twitter is the latest site to jump on the Do Not Track bandwagon. The privacy feature, which is currently in use in several major browsers including Mozilla's Firefox, allows users to opt-out of third-party tracking.
The Federal Trade Commission's chief technology officer Ed Felten revealed the news this morning during an Internet Week privacy panel and Twitter confirmed the announcement in a tweet.
The Federal Trade Commission's CTO, Ed Felten, just mentioned Twitter now supports Do Not Track. We applaud the FTC's leadership on DNT.— Twitter (@twitter) May 17, 2012
Mozilla, who hosted the Do Not Track event, shared its excitement for Twitter's support in a blog post. According to the post, 8.6 percent of Firefox desktop users have adopted Do Not Track, while the feature has attracted more than double the amount of mobile users, at 19 percent.
As advertising becomes more personal, focusing on age, gender and interests, social networking sites in particular have been known to provide advertisers with user's information to tailor fit ad experiences. Facebook has probably done this to the largest degree, though Twitter has also forked over some user data in the past.
But with its recent actions, including its court motion in favor of protecting the tweets of an Occupy protestor, Twitter has shown its interest in supporting and defending its users.
When enabled, Do Not Track informs websites and advertisers that users do not want to be tracked for purposes such as behavioral advertising by allowing users to opt-out of cookies that collect personal information. Users can turn on the feature in their Internet browser's privacy settings, and sites, such as Twitter, will prevent users from being tracked in any way while browsing.
Other websites that have voiced their approval of Do Not Track include AOL (The Huffington Post's parent company), Google, Microsoft and Yahoo.
Microsoft's Internet Explorer was the first to comply with FTC demands last year when it released the Do Not Track option. Firefox joined the crusade shortly after, and other major browsers have since jumped on board.
Apple's Safari includes the feature in its soon-to-be released 5.2 version, while Google has plans to add the feature to Chrome later this year -- a preliminary extension is available for web surfers to try out the feature now. For Opera users, Do Not Track will be available in its Opera 12 browser release.
Confessionals, Office Gossip
If you're angry at your boss or playing hookey from work, you probably shouldn't tweet about it. Furthermore, warns Amber Yoo of <a href="http://www.privacyrights.org/" target="_hplink">PrivacyRights.org</a>, tweeting your opinions about work-related topics can lead to trouble in-office. "Unless they are glowing, don't Tweet opinions about your company, clients, products and services. Employers are increasingly monitoring employee conduct on Twitter," says Yoo. "A <a href="http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-tweets_n_645884.html#s112801&title=Cisco_Fatty_Loses" target="_hplink">tweet could cost you your job</a> if you aren't careful."
Intimate Personal Information
Details from your personal history are best left out of your Twitter feed. You can put yourself at risk for identity theft by revealing your birth date and place, your social security number, your maiden name or your mother's maiden name. Twitter also advises users to be wary of phishing schemes. "People are not always who they claim to be on their Twitter profile and you should be wary of any communication that asks for your private contact information, personal information, or passwords," according to the <a href="http://support.twitter.com/entries/115246-safety-privacy-cyberbullying-and-cyberharassment" target="_hplink">Twitter Help Center</a>.
Twitter's <a href="http://www.huffingtonpost.com/2010/03/12/twitter-location-tool-exp_n_496464.html" target="_hplink">geolocation tool</a> can help you broadcast your location without squandering precious text space. However, geotags could potentially be used by stalkers to <a href="http://www.thedailybeast.com/blogs-and-stories/2010-08-08/foursquare-and-stalking-is-geotagging-dangerous/" target="_hplink">secretly track</a> someone's location. The good news is that you can <a href="http://support.twitter.com/articles/78525-about-the-tweet-location-feature" target="_hplink">turn this tool off</a> at any time.
Burglars have admitted to using social networks to plan <a href="http://www.huffingtonpost.com/2010/07/20/burglars-using-twitter-fa_n_652666.html" target="_hplink">home invasions</a>. If you share a public tweet saying that you'll be on vacation for a week, you're also telling your followers that you've left your home untended.
"Be careful not to share your daily routine," says Amber Yoo of <a href="http://www.privacyrights.org/" target="_hplink">PrivacyRights.org</a>. "Tweeting about walking to work, where you go on your lunch break, or when you head home is risky because it may allow a criminal to track you."
Your Kids' Names And Routines
Children can be easy targets for online predators and identity thieves. You can keep your kids safe by leaving their names out of your Twitter feeds and refraining from tweeting about where you pick them up or drop them off every day.
Insurance companies have been known to check Twitter when <a href="http://www.ama-assn.org/amednews/2011/02/28/bisb0228.htm" target="_hplink">investigating compensation claims</a> and may even look to social media when <a href="http://www.huffingtonpost.com/2010/02/22/facebook-twitter-users-co_n_471548.html" target="_hplink">assessing a customer's risks</a>. Tweeting about frequent climbing trips, for example, could result in a premiums hike. If you've filed for disability compensation, your insurance company could search for your tweets about high-risk activities and use them to supplement a fraud case against you.
Personal Attacks On Other Users
The Twitter Help Center <a href="http://support.twitter.com/entries/115246-safety-privacy-cyberbullying-and-cyberharassment" target="_hplink">advises</a> users not to engage with bullies: <blockquote>You may encounter people on Twitter who you don't like or who say things that you disagree with or find offensive. Please remain courteous, even if the other people are not. Retaliation can reinforce bad behavior and only encourages bullies. Don't forward or retweet bullying or mean messages. Remember that the things you say can be very hurtful to other people. Don't turn into a bully yourself.</blockquote>
It's a risky move to tweet photos that show what you look like and what your home looks like. Including geotags with these types of photos could put you at risk. Moreover, some smartphones <a href="http://www.switched.com/2010/08/24/i-can-stalk-u-reveals-twitpics-as-creepy-tracking-devices/" target="_hplink">automatically embed geolocation data</a> into your photos, and you may not realize how much private data you're revealing with a simple snapshot. According to <a href="http://www.privacyrights.org/geotagging-privacy" target="_hplink">PrivacyRights.org</a>, "Your real-time location may indicate your home and work addresses, your commuting patterns, what religious institution you visit, how often you go to a doctor, political rallies you attend or whether you are seeking the advice of a lawyer."
Racy Or Inappropriate Photos
"Employers routinely check out Twitter prior to hiring an individual, and have referenced social networking as helping them make choices on future employees," says <a href="http://www.reputation.com/" target="_hplink">Reputation.com</a> founder Michael Fertik. "Use better than average common sense when uploading photos to Twitter - if you wouldn't want your boss or grandmother to see it, it's probably a good idea to hold tight and keep it offline."
Every Detail Of Your Life
Some Twitterers annoy other users by tweeting constantly. Sifting through minutiae on Twitter can be a chore. "It gets annoying and takes space and attention away from other Twitterers' links and observations," <a href="http://www.pcmag.com/article2/0,2817,2345283,00.asp" target="_hplink">writes</a> PCWorld. "If you have that much to say, maybe it belongs on a blog."