Sigur Ros is letting their "avalanche in slow motion" loose this evening. The Icelandic band, known for building an air of mystery around their releases, will play their new album, Valtari in full in the seven-o-clock hour. "Valtari Hour," as it's been dubbed, has already come and gone in New Zealand, Fiji, Tuvalu, Japan and Indonesia. Our favorite Twitter reaction so far:
For now, we wait, and spin "Ekki Mukk" on repeat:
Valtari is out on May 28.
CORRECTION: A previous version of this post stated that the Valtari Hour would begin at 7 p.m. EST. In fact, it began at 7 p.m. CST.