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Italy Earthquake Destroys Millions Of Dollars Worth Of Cheese (PHOTOS)

By ALBERTO ARSIE and COLLEEN BARRY 05/21/12 04:40 PM ET AP

SANT'AGOSTINO DI FERRARA, Italy — Cheese producer Oriano Caretti woke up to the shaking earth, and then to the roar of some 30,000 39-kilogram (86-pound) wheels of Parmesan cheese crashing to the ground in the warehouse next to his home.

The 6.0-magnitude quake north of Bologna that killed seven people and toppled centuries old buildings also caused enormous damage to the region's world-renown cheese production. The Coldiretti Italian farm lobby said 400,000 wheels of Parmesan and Grana Padano cheese were damaged when the racks where they are aged collapsed.

Total agriculture losses, including lost cheese, felled livestock and damaged machinery in an area spanning Bologna, Modena and Mantova in the agriculturally rich Po River Valley, are estimated at (EURO)200 million ($254 million).

"Considering that what you see here represents the work of seven companies for two years, this means that the repercussions on the rural economy of these farms and this territory will feel it pretty badly," Caretti said Monday inside the cheese factory, where wooden shelves were still collapsed from the quake. Only one rack of 16 remained standing.

Many of the wheels looked unscathed, but workers were still trying to determine what could be salvaged before mold sets in.

The quake struck 4:04 a.m. Sunday, when most residents in the quake zone north of Bologna were asleep – and residential buildings in an area unaccustomed to quakes largely withstood the temblor.

But factories in the region were at work despite the economic crisis that has sent Italy into recession and despite the hour, and many collapsed. Four of the seven dead were workers on the overnight shift who were buried in rubble, including two at the Ceramica Sant'Agostino tile company. The other three victims – including a German tourist and an Italian centenarian – died of heart attacks or other health conditions brought on by fear.

Family-run Ceramica Sant'Agostino, which employs 350 workers to produce 23,000 square meters of tiles a day for global distribution, has been idled while inspectors determine if the structures on the sprawling site are safe.

`'Despite the enormous blow, Ceramica Sant'Agostino is determined to restart production as soon as possible, above all to honor the memories of those who are no longer here," the company said in a statement.

The fatal collapse of at least three factories has raised concerns about the safety of even recently built industrial structures in the region. Ceramica Sant'Agostino said its buildings adhered to `'maximum safety" and that it was fully cooperating with inspectors.

Many of the region's landmarks also suffered considerable damage, including the city hall of Sant'Agostino and the 13th century clock tower, which was split vertically in half, of Finale Emilia.

"The historic center has completely collapsed. I would have never imagined that such a thing could happen in Finale. We never thought such an earthquake could hit the city," said Stefano Pignatti, a resident of the small town, surveying the damage.

The last big quake to hit the region was in the 1300s.

In terms of economic impact, the artisanal cheese sector appears to be the hardest hit. At least 10 percent of Parmesan production has been impacted, according to early estimates by the Parmigiano-Reggiano Cheese Consortium, which annually generates (EURO)1.2 million in production revenues and (EURO)1.9 billion in consumer sales.

In all, some 10 collective Parmesan aging warehouse and cheese production sites have sustained damage in the quake, affecting 300,000 wheels, half of which are estimated to be at least a partial loss.

"The fallen forms in some cases can certainly be recovered and moved to another warehouse to finish aging," consortium spokesman Igino Morini said. Partially damaged wheels may be salvaged for mixed cheese products or prepackaged foods – at a fraction of their value as fully aged Parmigiano-Reggiano.

Despite the considerable work of sorting damaged wheels, the Carettis already were producing new cheese on Monday.

`'Cows produce milk and it needs to be transformed," Caretti said.

Meanwhile, civil protection crews were checking government buildings, schools, businesses, homes, churches and other cultural heritage sites to evaluate the exact scale of damage and rebuilding costs. Some 4,500 people have been displaced by the quake.

____

Barry reported from Milan. Pietro De Cristofaro contributed from Finale Emilia and Nicole Winfield from Rome.

If this story doesn't already make you sad, then click through pictures of the damage below.
Loading Slideshow...
  • Oriano Caretti, owner of parmigiano cheese factory in San Giovanni in Parsiceto looks at broken shelves on May 21, 2012 following an earthquake the day before. Several thousand Italians spent the night in cars or temporary shelters after a strong earthquake hit the northeast Sunday, killing six people and reducing homes and historic buildings to rubble.

  • Broken shelves with parmigiano cheese are pictured at a factory in San Giovanni in Parsiceto.

  • Broken shelves with parmigiano cheese.

  • More fallen shelves.

  • More fallen shelves.

  • More fallen shelves.

  • Owner Oriano Caretti inspects the shelves.

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HUFFPOST SUPER USER
DanoX
I'll be your snack-pack baby!
06:33 AM on 05/24/2012
Nooooooooooooooo!
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Opus Fideo
Atheist. Social Democrat. Canadian.
07:54 PM on 05/23/2012
looks like it fell to the ground. why cant they just pick it up and dust it off and put it back on reassembled shelves? parmesan is hard as rock.
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HUFFPOST SUPER USER
Lily P
Sofa King Awesome!
10:08 AM on 05/23/2012
Mama Mia!!
09:07 AM on 05/23/2012
Nooooooooooo...................... Say it ain't so!!!!!!!!
06:09 AM on 05/23/2012
...the cheese stands alone................(sigh, sniff..)
This user has chosen to opt out of the Badges program
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01:49 AM on 05/23/2012
That's not destroyed. Cheese is all about mold - dust it off, air it a bit, let it carry on ageing and it's still good. Heck, I'd eat it (but then I do love cheese).

If ever I decide to not be an atheist ... cheese (and dogs) will be proof of God.
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Opus Fideo
Atheist. Social Democrat. Canadian.
07:56 PM on 05/23/2012
Cheese is proof of bacteria. O' lactococcus lactis, we are not worthy!
02:03 AM on 05/24/2012
Dog is god...as is cheese, and wine.
HUFFPOST SUPER USER
Melanie226
Former Riotgrrl & Current Jewish Suburb Mom
09:23 PM on 05/22/2012
NNNNOOOOOOOOOOOO!!!!!!!! Not all that amazing cheese!
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Opus Fideo
Atheist. Social Democrat. Canadian.
07:56 PM on 05/23/2012
.... that just fell from the shelf. the cheese in the pics looks fine.
03:26 PM on 05/22/2012
Really simple: use the cheese they have, market it in commemorative wrapping as Earthquake cheese to help the needy and unfortunate victims.
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straightuptalker
What ever happened to common sense?
02:21 PM on 05/22/2012
The cheese wasn't destroyed. Just wipe it off and put it back on the shelf. I'd buy it, even it it had a couple of dings in it. It takes more than falling off the shelf to ruin a good cheese wheel. Just my way of toning down the dramatics about the loss of cheese, when the focus should be on the citizens loss of life and property, not to mention the antiquity that's been destroyed.
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Opus Fideo
Atheist. Social Democrat. Canadian.
07:57 PM on 05/23/2012
especially rock hard parmesan!
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HUFFPOST SUPER USER
Val Mercy
In war, truth is the first casualty.
12:39 PM on 05/22/2012
Wow. They've already started production back again. They just love cheese, huh? And why not. It's apparently a million dollar commodity.
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HUFFPOST SUPER USER
Max Load
Politicians: What you see is never what you get.
11:41 AM on 05/22/2012
Real writers have checked out today, it's "world-renowned", not "world-renown".

The former means highly acclaimed, the latter is the name of an album.
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BBackSoon
Hello, I must be going.
10:47 AM on 05/22/2012
Pinky and the Brain and the Cheese Roll Call!

http://www.youtube.com/watch?v=ufJTqT5gMg0
HUFFPOST SUPER USER
3cg
Your rites do not trump my rights..
09:20 AM on 05/22/2012
I used up the last of my good parm with last night's dinner. I would have been even sadder had I known....
02:04 AM on 05/24/2012
Not only that, but now the prices will go up for our precious parmie!
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Talab
I tot i taw a putty tat
08:45 AM on 05/22/2012
Moe , Larry , THE CHEESE
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KiltsAreHot
I'm just here to establish an alibi.
08:42 AM on 05/22/2012
Nooooooo!!!!!
HUFFPOST SUPER USER
HoodNews365
sarcasm. whooshing over peoples' heads since 1579.
10:33 AM on 05/22/2012
lmao, i came here to post that.