The image of a glowing, sun-dappled Priscilla Chan and Mark Zuckerberg, posted to Zuck's Facebook account along with a status update after their surprise backyard wedding on Saturday, became instantly iconic. More than a million people "liked" it on the groom's profile page. What photographer wouldn't be delighted to get such a widespread audience for his work?
Well, perhaps the one who didn't get much credit for it. Noah Kalina, the Brooklyn-based photographer who took the shot, tweeted out his own credit, but the photo on Zuckerberg's timeline -- the one that went viral -- didn't have his name anywhere on it. (A subsequent post crediting Kalina has only six likes). The introduction of photo-sharing was a crucial part of Facebook's financial success -- all those amateur uploads helped make Zuckerberg a very wealthy man -- and so it seems oddly fitting that Zuckerberg reflexively treated the professional photo, snapped by someone who originally made his fame through social sharing, like one of those amateur shots.