The Daily Caller is taking a slightly different tack to attract email subscribers: giving away free guns.

The conservative news site will be giving one gun every week until Election Day on November 6. Each firearm is engraved with the Bill of Rights. The Daily Caller announced the promotion on Thursday.

"Like most Americans outside Washington, DC, New York City and most of our nation’s news rooms, large numbers of Daily Caller readers love guns," said Neil Patel, the site's publisher and CEO. "Thanks to Guns and Gear editor Mike Piccione, and the generous support of FMK, we are excited to have the opportunity to give those loyal and engaged readers the chance to win a new pistol every week leading up to the election."

The coveted prize is manufactured by FMK Firearms. In the company's charter, founder James V. Pontillo II writes that "liberalism is changing America for the worse" and that social programs "have burdened Americans to depend on government instead of Church, God and community."

It won't be the Daily Caller's first unconventional contest for readers. In 2010, the site offered people the opportunity to win keitholbermann.com email addresses. Daily Caller founder Tucker Carlson had purchased the domain, and sent emails posing as Olbermann from keith@keitholbermann.com.

Related on HuffPost:

Loading Slideshow...
  • A couple try out thermal rifle sights on

    A couple try out thermal rifle sights on display at the Asia Pacific China Police exhibition in Beijing on May 24, 2012. The exhibition runs from May 22 to May 25 and brings together Chinese and Foreign manufacturers of police equipment and vehicles. AFP PHOTO/Mark RALSTON (Photo credit should read MARK RALSTON/AFP/GettyImages)

  • Wearing Soviet Artillery parade uniform

    Wearing Soviet Artillery parade uniform a World War II veteran walks past an exhibition of the WWII-era guns in Gorky park, a traditional veterans meeting place, in Moscow, on May 9, 2012. Thousands of Russian soldiers marched today across Red Square to mark the 67 years since the victory over Nazi Germany in World War II. (Photo credit should read YURI KADOBNOV/AFP/GettyImages)

  • United Nations Secretary-General Ban Ki

    United Nations Secretary-General Ban Ki-Moon (R) watches while Indonesian President Susilo Bambang Yudhoyono (L) looks at a SS2-V5 rifle during an exhibition on the sidelines of the 2nd Jakarta International Defence Dialogue 2012 in Jakarta on March 21, 2012. AFP PHOTO / ADEK BERRY (Photo credit should read ADEK BERRY/AFP/Getty Images)

  • Russia's Prime Minister and President-el

    Russia's Prime Minister and President-elect Vladimir Putin aims at a target with a replica of Kalashnikov assault rifle in Moscow, on April 26, 2012, while visiting a shooting gallery at an exhibition of Russian Railways' research center. AFP PHOTO/ RIA-NOVOSTI POOL/ ALEXEY DRUZHININ (Photo credit should read ALEXEY DRUZHININ/AFP/GettyImages)

  • Indonesian Defense Minister Purnomo Yusg

    Indonesian Defense Minister Purnomo Yusgiantoro (R), military chief Admiral Agus Suhartono (C) and army chief of staff General Pramono Edhie Wibowo (L) observe a PT Pindad SS3 assault rifle during an exhibition at Military headquarter in Jakarta on January 18, 2012. Yusgiantoro said the ministry had 150 trillion rupiah (16.41 billion USD) to spend over five years to procure major weapons systems. AFP PHOTO / Bay ISMOYO (Photo credit should read BAY ISMOYO/AFP/Getty Images)

  • The Mob Museum Opens In Las Vegas

    LAS VEGAS, NV - FEBRUARY 13: Dr. Dennis Barrie, creative director of The Mob Museum, demonstrates a Thompson submachine gun (Tommy gun) simulation on display during a preview for the museum February 13, 2012 in Las Vegas, Nevada. The museum, also known as the National Museum of Organized Crime and Law Enforcement, opens on February 14 and chronicles the history of organized crime in America and the efforts of law enforcement to combat it. (Photo by Ethan Miller/Getty Images)

  • National Shooting Sports Foundation Hosts Gun Expo Show In Las Vegas

    LAS VEGAS, NV - JANUARY 17: Charles Brinton of Oregon looks at a SIG522 Commando rifle at the Sig Sauer booth at the National Shooting Sports Foundation's 34th annual Shooting, Hunting, Outdoor Trade (SHOT) Show at the Sands Expo and Convention Center January 17, 2012 in Las Vegas, Nevada. The SHOT Show is the largest annual gathering of shooting professionals with more than 1,600 exhibitors and 30,000 attendees expected. (Photo by Ethan Miller/Getty Images)

  • National Shooting Sports Foundation Hosts Gun Expo Show In Las Vegas

    LAS VEGAS, NV - JANUARY 17: Smith & Wesson M&P15 MOE Mid rifles are displayed at the Smith & Wesson booth at the National Shooting Sports Foundation's 34th annual Shooting, Hunting, Outdoor Trade (SHOT) Show at the Sands Expo and Convention Center January 17, 2012 in Las Vegas, Nevada. The SHOT Show is the largest annual gathering of shooting professionals with more than 1,600 exhibitors and 30,000 attendees expected. (Photo by Ethan Miller/Getty Images)

  • National Shooting Sports Foundation Hosts Gun Expo Show In Las Vegas

    LAS VEGAS, NV - JANUARY 17: An attendee looks at Smith & Wesson M&P15 MOE Mid rifles at the Smith & Wesson booth at the National Shooting Sports Foundation's 34th annual Shooting, Hunting, Outdoor Trade (SHOT) Show at the Sands Expo and Convention Center January 17, 2012 in Las Vegas, Nevada. The SHOT Show is the largest annual gathering of shooting professionals with more than 1,600 exhibitors and 30,000 attendees expected. (Photo by Ethan Miller/Getty Images)

  • National Shooting Sports Foundation Hosts Gun Expo Show In Las Vegas

    LAS VEGAS, NV - JANUARY 17: Brant Sabau with GG&G Inc. talks to attendees about the company's tactical rifle accessories behind an Airsoft AR-15 rifle and a replica claymore anti-personnel mine (R) at the National Shooting Sports Foundation's 34th annual Shooting, Hunting, Outdoor Trade (SHOT) Show at the Sands Expo and Convention Center January 17, 2012 in Las Vegas, Nevada. The SHOT Show is the largest annual gathering of shooting professionals with more than 1,600 exhibitors and 30,000 attendees expected. (Photo by Ethan Miller/Getty Images)

  • National Shooting Sports Foundation Hosts Gun Expo Show In Las Vegas

    LAS VEGAS, NV - JANUARY 17: Attendees try out handguns at the Taurus booth at the National Shooting Sports Foundation's 34th annual Shooting, Hunting, Outdoor Trade (SHOT) Show at the Sands Expo and Convention Center January 17, 2012 in Las Vegas, Nevada. The SHOT Show is the largest annual gathering of shooting professionals with more than 1,600 exhibitors and 30,000 attendees expected. (Photo by Ethan Miller/Getty Images)

  • National Shooting Sports Foundation Hosts Gun Expo Show In Las Vegas

    LAS VEGAS, NV - JANUARY 17: Attendees try out handguns at the Taurus booth at the National Shooting Sports Foundation's 34th annual Shooting, Hunting, Outdoor Trade (SHOT) Show at the Sands Expo and Convention Center January 17, 2012 in Las Vegas, Nevada. The SHOT Show is the largest annual gathering of shooting professionals with more than 1,600 exhibitors and 30,000 attendees expected. (Photo by Ethan Miller/Getty Images)