"Power couple" doesn't even begin to describe the union of Kim Kardashian and Kanye West. Although reality TV's reigning queen and the hip-hop chart-topper are both pop culture fixtures, we've got to ask: Who's riding whose coattails?
Fame today goes far beyond raw talent. It's the amalgamation of a star's digital footprint, press power, bank accounts and a slew of other variables -- and Kimye certainly knows how to pull in the numbers. So who wears the famous pants in this pair?
There is a clear winner. While Kanye is victorious when it comes to income, talent and receiving the most potent diss from President Obama, Kim rules the majority of the following categories. Kim has more than double Kanye's Twitter followers, a top 10 "Most Powerful" Forbes ranking, and an Internet-owning level of Google search volume.
But the "Gold Digger" singer can take Kim's fame trump card all the way to the bank. While he's raking in $17 million more than the reality TV darling, we're surprised Kim has been able to surpass arm-candy status.
|Fame Variable||Kim Kardashian||Kanye West||Winner|
|Twitter Followers||14.7 Million||7.4 Million||KIM for the win|
|Income||$18 Million||$35 Million||KANYE for the win|
|Forbes 'Most Powerful' Ranking||No. 7||No. 45||KIM for the win|
|HuffPost Celebrity Mentions||1,224 Tags||708 Tags||KIM for the win|
|Presidential Hate||Barack Obama: "What is she famous for anyway?"||Barack Obama: "Jackass"||KANYE for the win|
|Entertainment Reach||Movies, Music, TV, Fashion, Beauty, Fitness||Music, Movies, Fashion||KIM for the win|
|Biggest Blunders||Sex Tape, Quickie Divorce||Taylor Swift incident, General ego||KIM for the win|
|Raw Talent||Not applicable.||Boat loads.||KANYE for the win|
|Google Search Results||250,000,000||186,000,000||KIM for the win|
|Height of Google Search Results||Divorce after 72-day marriage to Kris Humphries.||Barack Obama calls Kanye a "Jackass"||Kanye for the win|
"DuJour Magazine's Haley & Jason Binn Host Dee & Tommy Hilfiger, Tony Shafrazi To Honor Artist Marc Quinn With Special Guest DJ Atlanta de Cadenet Taylor"
MIAMI BEACH, FL - DECEMBER 04: Kanye West (L) and Kim Kardashian attend DuJour Magazine's event to honor artist Marc Quinn at Delano South Beach Club on December 4, 2013 in Miami Beach, Florida. (Photo by Eugene Gologursky/Getty Images for DuJour Magazine)
Kim Kardashian Celebrates Her Birthday At Tao Nightclub
LAS VEGAS, NV - OCTOBER 26: Rapper Kanye West (L) and television personality Kim Kardashian arrive at the Tao Nightclub at The Venetian Las Vegas to celebrate Kardashian's 33rd birthday on October 26, 2013 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images,)
Kanye West, Kim Kardashian
Kanye West, left, and Kim Kardashian arrive to attend Givenchy's ready-to-wear Spring/Summer 2014 fashion collection, presented Sunday, Sept. 29, 2013 in Paris. (AP Photo/Zacharie Scheurer)
US musician Kanye West and partner Kim Kardashian pose prior to Givenchy 2014 Spring/Summer ready-to-wear collection fashion show, on September 29, 2013 in Paris. AFP PHOTO / PIERRE ANDRIEU (Photo credit should read PIERRE ANDRIEU/AFP/Getty Images)