Facial recognition may be in Facebook's future.
Rumors have been swirling for more than a year around Facebook's desire to snap up the successful facial recognition company Face.com; now, the word is that a deal between the two might finally happen.
According to Israeli business newspaper Calcalist, the social network may currently be in negotiations to acquire Face.com. Furthermore, the deal may cost Facebook somewhere between $80 and $100 million, reports Israeli tech blog Newsgeek.
TechCrunch's sources claim that the deal is as good as complete.
Founded in 2007 and based in Israel, Face.com first gained some attention with the 2009 launch of its popular Photo Finder Facebook app, which allows Facebook users to find photos of themselves in their friends' albums. Later that same year, the site released Photo Tagger, a Facebook app that helps users easily identify and tag friends in their photo albums.
Most recently, on May 21, Face.com rolled out KLiK, an iPhone app that uses the company's facial recognition software to automatically identify and tag Facebook friends in photos.
While it's still unclear whether or not these rumors are true, as Mashable points out, the newspaper that leaked the deal has been right about acquisitions of Israeli businesses before. Then again, according to The Next Web, Facebook has apparently failed in its past attempts to acquire Face.com.
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