Furniture retailer IKEA is coming out with a new TV set that allows viewers to purchase advertised products with just a few clicks of the remote control, according to GigaOM.
Besides its other capabilities like access to online video platforms, IKEA's Uppleva TV set will make commercials interactive by allowing viewers to buy the items advertised on the screen with their remote controls, GigaOM reports. The new technology, created by Germany-based Connept, uses an e-commerce platform that prompts registered users to purchase products airing on the screen. It will be available next month in certain European IKEA stores.
Marketers have long been trying to use new interactive TV technologies to enhance advertising methods, according to the Wall Street Journal. Large companies like Unilever, which makes Dove, Lipton and Vaseline, have tapped into existing platforms like DirectTV to have users interact with their commercials, including participating in video game-like simulations and clicking to a different channel upon command, WSJ writes.
Research conducted on smart TV platform advertising, which integrates the interactivity of the web with television, has demonstrated a profound impact on consumer behavior. A viewer of a smart TV advertisement was 2.5 times more likely to buy a product than someone who had not been exposed to the ad, according to an April study by Rovi, a provider of TV guides and entertainment data, in collaboration with Decipher Research, a data collection and market research company.
As advertisers find new ways to lure consumers into buying their products, out-of-control spending habits have many people spiraling into debt. Americans' year-over-year credit card debt load totaled $48 billion last year, 424 percent more than the year before and 577 percent more than in 2009.
Americans have also been saving less, while shopping away more than their means. Just in February, consumer spending surpassed earnings and at the same time, the average savings rate hit an all-time low.