RELIGION
06/06/2012 05:09 pm ET Updated Jun 06, 2012

Christian Leaders Are Powerhouses on Twitter

Why are some tweets more popular than others?

When a Twitter staff member set out to answer that question 10 months ago, he thought the answer would emerge among posts from N.B.A. players, politicians or actors. Instead, he found a mystery: a set of messages that were ricocheting around Twitter, being forwarded and responded to at a rate that was off the charts.

“They were punching way above their weight,” said Robin Sloan, who discovered the anomaly but did not recognize the names behind the tweets.

Read more on New York Times

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