With companies being inundated with floods of big data — customer demographics, Facebook likes, tweets — many businesses’ C-suites have undergone something of a power play change with the recent alliance marriage of the once-disconnected CMOs and CIOs (chief marketing officers and chief information officers, respectively).

Given the meteoric rise of the CMO in the C-Suite squad ranks, big data has thus become less about numbers and more about spelling out what those numbers mean with regard to consumers, reach and overall business. And CIOs can help.

Check out the following infographic for a more literal depiction of big data’s impact on what’s since prompted a corporate co-op between CMOs and CIOs.

Click infographic to expand.

by visually. Browse more infographics.