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Starbucks Ireland Twitter Fail: Coffee Chain Asks Irish Followers Why They're Proud To Be British, Issues Apology (TWEETS)

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While Irish and British relations have clearly improved over the past decade, confusing an Irishman for a Brit probably isn't the best way to win business.

According to the Guardian, Starbucks Ireland seems to have forgotten that when @StarbucksIE tweeted a promotion coinciding with the Queen's Diamond Jubilee celebration.


Starbucks Ireland
Happy hour is on! Show us what makes you proud to be British for a chance to win. Don't forget to tag

The tweet quickly sparked anger among Irish followers on Twitter.


Fergus McNally
the ie stands for Ireland, awaiting the apology before I visit your stores again!!

Fortunately for Starbucks, it turns out the tweet was a mistake and was actually meant for their audience in the UK.


Starbucks Ireland
We erroneously posted to our Irish Twitter page meaning to post to the UK only. Customers in Ireland: We're sorry.

Starbucks was last in the spotlight when it introduced the use of a red dye made from crushed insects into its strawberry flavored drinks.

The coffee chain later reversed the decision after vegans and vegetarians protested the controversial ingredient.

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