SMALL BUSINESS

Khroma Beauty: The Kardashians' Latest Business Venture

06/07/2012 06:26 pm 18:26:32 | Updated Jun 08, 2012

Licensing knows no bounds. In a continuation of their quest for world branding domination, the Kardashian sisters will launch their own makeup line called Khroma Beauty this winter, New York Magazine reports.

The line, which includes something called a "Kardazzle Compact" is licensed under Boldface Licensing + Branding, the celebrity-centric company's first brand, according to a press release.

The line will cover all color cosmetics in order to accomodate the beauty needs of multi-ethnic women of all ages. Kim, Kourtney and Khloe will enhance the brand by creating interactive videos with makeup tutorials and engaging with fans on Twitter.

The beauty line is the latest entrepreneurial endeavor taken on by the trio, who also have a clothing line, accessories and fragrances on the market.

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