We already know that lipstick names seep into our conscious more than we thought, but apparently 11 percent of British women think about fashion more often than they think about friends, family and work. Rebecca Elderfield, Very.co.uk Style Director said in a press release, “For many young women fashion is so much more than a casual hobby or mild interest – it’s a way of life, and the results of the survey confirm that.”
A way of life is right. According to the study, a fashion thought manages to creep into women's minds for an hour and 19 minutes every day. That means that every 11 minutes and 23 seconds a woman stops to ponder style. Also noteworthy is the clothing item that tops the list: dresses. (Not shoes?)
With all of this hard time spent pondering fashion, it's a miracle that women are able to find the time to order lunch, let alone climb the political ladder or become an executive at a global company. Do you really think that you stop to think about fashion that often?
Share your vote on Facebook so your friends can take this poll
While we're on the topic, take a look at some banned ads that have caused women to think twice about fashion.
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Ryanair
The ASA <a href="http://www.huffingtonpost.com/2012/02/15/banned-ryanair-ad_n_1279529.html?1329336365" target="_hplink">banned these Ryanair ads in February 2012</a>, deeming them too "sexually suggestive" to run in newspapers.
Drop Dead clothing line
Banned in November 2011 for<a href="http://www.huffingtonpost.com/2011/11/10/drop-dead-ads-banned-asa_n_1085903.html" target="_hplink"> showing an "underweight" model</a> and sending an "irresponsible" message.
Marc Jacobs Oh, Lola!
Banned in November 2011 for <a href="http://www.huffingtonpost.com/2011/11/09/dakota-fanning-perfume-ad-banned-marc-jacobs_n_1083535.html" target="_hplink">its potential to "sexualise a child."</a>
L'Oréal's Revitalift Repair 10
Banned in February 2012, for "misleadingly exaggerated the performance of the product," i.e. smoothing over Rachel Weisz's skin with technology, not makeup.
Marks & Spencer lingerie
Banned in November 2011 for <a href="http://fashion.telegraph.co.uk/news-features/TMG8924873/Marks-and-Spencer-lingerie-advert-banned-for-being-too-sexy.html" target="_hplink">showing ''objectified women''</a> and images that are ''sexually suggestive'' and likely to be seen by children.
Lynx Deodorant
Banned in November 2011 for being <a href="http://www.huffingtonpost.com/2011/11/26/banned-deodorant-ads-uk-lucy-pinder-lynx_n_1113958.html?1322660080" target="_hplink">"sexually suggestive, indecent, provocative."</a>
Miu Miu Fall 2011
Banned in November 2011 for <a href="http://www.huffingtonpost.com/2011/11/23/hailee-steinfeld-miu-miu-ad-banned_n_1109948.html" target="_hplink">its setting, on a rail road track, being "irresponsible."</a>
Lancome
Banned in July 2011 for <a href="http://www.huffingtonpost.com/2011/07/27/julia-roberts-loreal-ad-ban_n_910587.html" target="_hplink">"excessive retouching."</a>
Maybelline's The Eraser
Banned in July 2011 for "excessive retouching."
Yves Saint Laurent's Belle D'Opium fragrance
Banned in February 2011 for suggesting <a href="http://www.huffingtonpost.com/2011/02/02/ysl-belle-dopium-ad-banne_n_817455.html" target="_hplink">"the injection of opiates into the body."</a>
American Apparel Ads
Some of American Apparel ads (including the one above) were banned by Britain's ASA for gratuitous nudity; a few more were deemed "exploitative" for sexualizing young women.
(American Apparel photo)
Lara Stone for Calvin Klein
In 2012, Lara Stone posed with a group of male models in this Calvin Klein ad. It was <a href="http://www.huffingtonpost.com/2010/10/21/calvin-klein-billboard-ba_n_771559.html" target="_blank">promptly banned by Australia's Advertising Standards Bureau</a> after they found it to be "suggestive of violence and rape."
Bulgari's Julianne Moore Ad
This ad was pulled in Italy in 2011 after the mayor of Venice found it inappropriate.
Rimmel's Mascara Ad
The British Advertising Standards Authority (ASA) <a href="http://www.huffingtonpost.com/2010/11/26/why-was-this-georgia-may-_n_788605.html" target="_blank">banned this ad after they declared it misleading</a> because Georgia May Jagger is wearing false eyelashes -- even though there's a small disclaimer at the bottom that says, "show with lash inserts."
Brian Atwood's Madison Avenue Ads
The <a href="http://www.huffingtonpost.com/2012/08/23/brian-atwood-ads-banned_n_1824162.html" target="_blank">video of this ad was banned from taxis and the print versions were banned</a> from the facade of Atwood's Madison Avenue store after being found to be too racy.
Natalie Portman for Dior
The Advertising Standards Authority<a href="http://www.huffingtonpost.com/2012/10/23/natalie-portman-dior-ad-banned-mascara_n_2004837.html" target="_blank"> banned this ad </a>because they felt the ad used excessive "post-production retouching" in order to exaggerate the real effects of the mascara being advertised.
Tom Ford's Gucci Campaign
In 2004, this Tom Ford Gucci ad campaign became controversial as women saw the girl's shaved pubic hair as degrading and wrong.
Rachel Weisz for L'Oreal Paris
This ad was banned after a complaint from Liberal Democrat Jo Swinson who claimed the ad was "misleadingly exaggerated" in that is makes Weisz look far younger than she actually is and presents a bad image for women.
American Apparel Sock Ad
Oh American Apparel, how you love to push the envelope. Here's another one that was banned because the ad is supposed to be promoting socks but it seems more to be exploiting the girl instead.
Taylor Swift for CoverGirl
This Taylor Swift mascara ad was <a href="http://www.huffingtonpost.com/2011/12/20/covergirl-mascara-ad-banned_n_1159957.html" target="_blank">banned by the National Advertising Division of the COuncil of Better Business Bureaus Claims (NAD)</a> after they found the product depiction to be dishonest with it's claims that the mascara will make lashes have "2X more volume" and be "20 percent lighter."
American Apparel Models
Again, American Apparel gets in hot water when they apparently use underage models (girls younger than 16) on their website. Britain's ASA <a href="http://www.huffingtonpost.com/2012/12/05/american-apparel-sexy-ads-asa-child-models_n_2243360.html#slide=1805970" target="_blank">accused the store of "sexualizing" underage models. </a>
How many times a day do you think about fashion? According to an online study, women have fashion on the brain 91 times in a given day -- that's more than four times the amount that men think about se...
How many times a day do you think about fashion? According to an online study, women have fashion on the brain 91 times in a given day -- that's more than four times the amount that men think about se...
Some women are critical thinkers and spend almost as much time thinking about why good sex is so difficult to come by as we do wondering how such non-descript "surveys" end up having such vague and unresearched articles written for them, again and again, portraying stereotypes which should be dead by now or, at least, diminished from any sort of generalization.
Help us out, since we are so preoccupied with handbags, and breakdown the screening process for this survey, the questions the survey entailed, and the data derived from it. Explain/justify the finding (as it is a finding, not a concludsion) that women, as a whole gender, thinking about fashion more than men think about sex.
I am seeing a sneaky little "Eleven percent" in this article that is barely elaborated on and I suspect that that "eleven percent" are representing "women in general" in this article. In which case, the overall article is misleading.
Patchie_Deth: Some women are critical thinkers and spend almost as much
For a woman, shopping entails more than one thing. If they buy a blue dress, they're going to want matching shoes and maybe even a small blue carry bag. As a retired male, I think of women all day long but not just sex. How we met, what we talked about, our first time in bed, etc. Then the regrets. If only, if only, etc. I still have an excellent memory so these "sessions" last quite a while. Then other fantasies take over. I couldn't possibly fit 91 of them into my day.
Donrmcm: For a woman, shopping entails more than one thing. If
I think the survey is flawed. It must have been posted on some site that has something to do with fashion and only women who were interested in fashion would click onto it. The only time I think of fashion is when I am shopping for clothes (twice a year at best) or when I am folding the laundry. I don't know any women in my life who think about fashion half as much. I think about sex more often than fashion.
caugrl: I think the survey is flawed. It must have been
Turns out, women spend most of their time figuring out what they're going to put on, while men spend their time figuring out how they're going to get it off...
pleblian: Funny Turns out, women spend most of their time figuring
I knew this. So, I offer go shopping for clothes.
Hey try this on? Right?
Answer is always no.
Always an argument. Okay then. The heck with meeting me halfway.
How about 5%? Too mucH?
I knew that too.
id8: I knew this. So, I offer go shopping for clothes.
Now that is funny and I enjoyed the laugh. myself, what I think of most often during the day is...where is the bathroom and is it free so I can use it.......
Apelika: Now that is funny and I enjoyed the laugh. myself,
That made me laugh because I read it as sarcasm, but I can see how it could be taken as a misogynistic statement.
Im still gonna enjoy it as sarcasm thogh ;)
Nightspawn: That made me laugh because I read it as sarcasm,
It's obviously a genetic defect, at least from a society standpoint. It's nice that woman want to look nice, but it is rooted in a woman natural instinct to make her appearance desirable to men to attract mates to get her pregnant. Considering propagation of the species is our number 1 instinct, it's no wonder that most of society has made everything about sex. Nice of them to cave into natural instinct and live like animals.
tarzan322: It's obviously a genetic defect, at least from a society
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The Huffington Post | By Rebecca Adams Posted: 06/08/2012 11:42 am Updated: 06/08/2012 5:21 pm