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The Magazine Industry: Non-News Is Good News


First Posted: 06/10/2012 10:45 am Updated: 06/10/2012 10:49 am

The Economist:

"PRINT is dead" was a common refrain a couple of years ago. The costly print advertisements that kept magazines and newspapers alive were migrating to the web, where they earned only pennies on the dollar. To publishers, it felt as if a hurricane was flattening their business.

But as the storm has cleared, a new publishing landscape has emerged. What was once a fairly uniform business--identify a group of people united by some shared identity or passion, write stories for them to read and sell advertising next to the stories--has split into several different kinds.

Read the whole story: The Economist


Filed by Rebecca Shapiro  |